{"id":12002,"date":"2012-05-16T08:33:13","date_gmt":"2012-05-16T15:33:13","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=12002"},"modified":"2012-05-25T03:24:03","modified_gmt":"2012-05-25T10:24:03","slug":"keynote-three-future-trends-of-social-business-slides","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2012\/05\/16\/keynote-three-future-trends-of-social-business-slides\/","title":{"rendered":"Keynote: Three Future Trends of Social Business (Slides)"},"content":{"rendered":"<p><a href=\"a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/7211557740\/\"><img decoding=\"async\" border=\"0\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer\" src=\"http:\/\/farm9.staticflickr.com\/8015\/7211557740_1d317b097a_m.jpg\" \/><\/a><\/p>\n<p>I&#8217;m presenting here at <a href=\"http:\/\/webcom-montreal.com\/\">Webcom in Montreal<\/a>, sharing the State and Future of Social Business. <\/p>\n<p>In fact, I think the Cluetrain as we know it, while right for many years, needs modification to represent how the social web is changing. I took the <a href=\"https:\/\/plus.google.com\/u\/0\/111654284395316165338\/posts\/VpUNKYgPP1j\">first three theses of the mainfesto and translated<\/a> it to represent how I see advertising integrating with social as well as optimization and Social Performance software.<\/p>\n<p>The three trends that I see impacting the social business space include (but are not limited to):<\/p>\n<ul>\n<li>Trend 1: Corporate Websites Reborn. I assert that corporate websites as we know them will be defunct, instead they will dynamically assemble content on the fly, making every page dynamic based on social data.<\/li>\n<li>Trend 2: Social Becomes Automated:  Bots among us?  Sort of.  We&#8217;re already seeing the rise of <a href=\"http:\/\/www.web-strategist.com\/blog\/2012\/05\/04\/a-new-category-defined-social-performance\/\">Social Performance Software<\/a> emerge, and this will enable brands to quickly respond (yet there are risks)<\/li>\n<li>Trend 3: To be Heard, You Will Pay:  With every brand using social networks promoting their latest product, the space is getting saturated, as a result, social networks will monetize by making content visible, via ads. <\/li>\n<\/ul>\n<p>I recently completed a research report covering Trend 2: <a href=\"http:\/\/www.web-strategist.com\/blog\/2012\/01\/05\/buyers-guide-a-strategy-for-managing-social-media-proliferation-altimeter-report\/\">Learn about the Social Media Management System space<\/a>, and my upcoming report on the integration of Paid, Owned, and Earned, will publish in June. \u00a0 A lot of this focus is on the customer interactions, but for a complete view, also see Charlene Li&#8217;s report on internal <a href=\"http:\/\/www.altimetergroup.com\/2012\/02\/making-the-business-case-for-enterprise-social-networks.html\">enterprise social networks<\/a> and my research on <a href=\"http:\/\/www.web-strategist.com\/blog\/research\/\">how companies are organizing internally<\/a>, to understand how companies are trying to &#8216;catch up&#8217; internally.<\/p>\n<p>The slides are embedded below<br \/>\n<center><\/p>\n<div style=\"width:425px\" id=\"__ss_12958032\"> <strong style=\"display:block;margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\/the-state-and-future-of-social-business\" title=\"The State and Future of Social Business \" target=\"_blank\">The State and Future of Social Business <\/a><\/strong> <iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/12958032\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe> <\/p>\n<div style=\"padding:5px 0 12px\"> View more presentations from <a href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\" target=\"_blank\">Jeremiah Owyang<\/a> <\/div>\n<\/p><\/div>\n<p><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[],"class_list":["post-12002","post","type-post","status-publish","format-standard","hentry","category-speech"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/12002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=12002"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/12002\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=12002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=12002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=12002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}