{"id":11992,"date":"2012-05-13T18:34:57","date_gmt":"2012-05-14T01:34:57","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=11992"},"modified":"2012-05-13T19:21:38","modified_gmt":"2012-05-14T02:21:38","slug":"video-scaling-your-social-business","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2012\/05\/13\/video-scaling-your-social-business\/","title":{"rendered":"Video: Scaling your Social Business"},"content":{"rendered":"<p>A few days before the hectic 2012 SXSW storm (<a href=\"http:\/\/www.web-strategist.com\/blog\/2012\/03\/13\/sxsw-2012-as-crowd-swells-new-technologies-emerge-for-intimate-relationships\/\">my analysis here<\/a>), The Dachis Group hosted the <a href=\"http:\/\/www.socialbusinesssummit.com\/\">Social Business Summit (catch one in your city)<\/a> with some of the world&#8217;s top brands to discuss social business. \u00a0 Kicking off the day, I shared Altimeter&#8217;s research on how advanced companies are scaling their programs &#8211;and avoiding programs that will slow them down. \u00a0A few key points we iterated:<\/p>\n<ul>\n<li>Being prepared in advanced with: the proper policies, teams, roles, and education programs. These are the foundation needed to build a Center of Excellence.<\/li>\n<li>Advanced corporations have enabled their business units to deploy social &#8211;once they&#8217;ve provided the right training, process, then technology (in that order)<\/li>\n<li>Savvy companies are developing a social support triage process, rather than arbitrarily responding to customers, as it can teach the crowd bad behaviors<\/li>\n<\/ul>\n<p>Enjoy the embedded video below, as well as access the full research report on the <a href=\"http:\/\/www.web-strategist.com\/blog\/2011\/08\/31\/report-social-media-crises-on-rise-be-prepared-by-climbing-the-social-business-hierarchy-of-needs\/\">Social Business Hierarchy of Needs<\/a>.  <\/p>\n<p>Also, if you&#8217;ve not heard about the <a href=\"http:\/\/www.dachisgroup.com\/\">Dachis Group<\/a>, they&#8217;re a management consultant, software, listening, and digital design quasi-hybrid solution provider that&#8217;s rolling out interesting programs for large brands.  Ping <a href=\"https:\/\/twitter.com\/#!\/jeffdachis\">Jeff Dachis<\/a> to find out more, or interact with him here in the comments, as he&#8217;s a reader and commenter.<br \/>\n<center><br \/>\n<iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/39296841\" width=\"500\" height=\"281\" frameborder=\"0\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few days before the hectic 2012 SXSW storm (my analysis here), The Dachis Group hosted the Social Business Summit (catch one in your city) with some of the world&rsquo;s top brands to discuss social business. &nbsp; Kicking off the day, I shared Altimeter&rsquo;s research &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2012\/05\/13\/video-scaling-your-social-business\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Video: Scaling your Social Business<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,14],"tags":[],"class_list":["post-11992","post","type-post","status-publish","format-standard","hentry","category-speech","category-video"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/11992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=11992"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/11992\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=11992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=11992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=11992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}