{"id":11883,"date":"2012-04-30T19:08:36","date_gmt":"2012-05-01T02:08:36","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=11883"},"modified":"2012-05-05T21:49:05","modified_gmt":"2012-05-06T04:49:05","slug":"podcast-why-the-term-social-media-agency-of-record-will-dissolve","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2012\/04\/30\/podcast-why-the-term-social-media-agency-of-record-will-dissolve\/","title":{"rendered":"Podcast:  Why The Term &#8220;Social Media Agency of Record&#8221; Will Dissolve"},"content":{"rendered":"<p>I&#8217;m honored to be a guest on <a href=\"https:\/\/twitter.com\/#!\/mitchjoel\">Mitch Joel<\/a>&#8216;s famed podcast, Six Pixels of Separation, to discuss <a href=\"http:\/\/www.web-strategist.com\/blog\/2012\/04\/14\/trend-social-media-agencies-turn-to-advertising\/\">my latest post that&#8217;s caught the Industry&#8217;s attention how Social Media Agencies are Turning to Ads<\/a>.  Mitch invited me on the podcast to discuss this further.<\/p>\n<p>One of the assertions I make is the term &#8220;Social Media Agency of Record&#8221; (aka SMaoR) will eventually go by the wayside, as those pure play agencies are starting to move into advertising (starting with social ads), digital, interactive, and more.  My take?  We&#8217;ll just have a broader focus as social becomes nicely integrated with other digital efforts.  <\/p>\n<p>Listen in to the podcast below using the embed, <a href=\"http:\/\/www.twistimage.com\/podcast\/archives\/spos-303---why-social-media-agencies-are-turning-to-advertising-with-jeremiah-owyang\/\">or watch on Mitch&#8217;s website.<\/a> <\/p>\n<p>I&#8217;d love to hear from you in the comments, should the term Social media agency of Record dissolve?  Or will this remain as a dedicated type of pure play firm?   <\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"http:\/\/w.soundcloud.com\/player\/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F44788034&#038;show_artwork=true\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&rsquo;m honored to be a guest on Mitch Joel&lsquo;s famed podcast, Six Pixels of Separation, to discuss my latest post that&rsquo;s caught the Industry&rsquo;s attention how Social Media Agencies are Turning to Ads. Mitch invited me on the podcast to discuss this further. One of &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2012\/04\/30\/podcast-why-the-term-social-media-agency-of-record-will-dissolve\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Podcast:  Why The Term &#8220;Social Media Agency of Record&#8221; Will Dissolve<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,180,4],"tags":[],"class_list":["post-11883","post","type-post","status-publish","format-standard","hentry","category-advertising","category-agencies","category-social-media"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/11883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=11883"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/11883\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=11883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=11883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=11883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}