{"id":11469,"date":"2012-02-08T11:08:06","date_gmt":"2012-02-08T18:08:06","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=11469"},"modified":"2023-05-10T16:42:10","modified_gmt":"2023-05-10T23:42:10","slug":"altimeter-webinar-recording-state-of-social-media-management-industry","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2012\/02\/08\/altimeter-webinar-recording-state-of-social-media-management-industry\/","title":{"rendered":"Altimeter Webinar Recording:  State of Social Media Management Industry"},"content":{"rendered":"<p>This week, Altimeter (myself and <a href=\"http:\/\/www.altimetergroup.com\/about\/team\/andrew-jones\">Andrew Jones, researcher<\/a>) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can <a href=\"http:\/\/www.web-strategist.com\/blog\/2012\/01\/05\/buyers-guide-a-strategy-for-managing-social-media-proliferation-altimeter-report\/\">download the full report on this blog post<\/a>. In the embedded slides and video below, you&#8217;ll be able to get additional insights on how we perceive how this market will change in the coming years:<\/p>\n<ul>\n<li>We&#8217;ll see a vendor shakeout, although expect pure play vendors of each of the five uses cases to remain<\/li>\n<li>Consolidation will occur from market forces of email marketing, web analytics, CMS, marketing automation, brand monitoring, support software and beyond<\/li>\n<li>These tools, in the long run, will marry into existing communication tools to become a new form of a unified digital marketing platform<\/li>\n<\/ul>\n<p><center><br \/>\n<iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/36366376?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" width=\"400\" height=\"225\"><\/iframe><a href=\"http:\/\/vimeo.com\/36366376\">Altimeter Webinar: A Strategy for Managing Social Media Proliferation, with Jeremiah Owyang<\/a> from <a href=\"http:\/\/vimeo.com\/altimetergroup\">Altimeter Group<\/a> on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>Above: Video Recording, Listen in<\/p>\n<div id=\"__ss_11483148\" style=\"width: 425px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"Altimeter Webinar: State of the Social Media Management System Industry\" href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\/altimeter-webinar-state-of-the-social-media-management-system-industry\" target=\"_blank\" rel=\"noopener\">Altimeter Webinar: State of the Social Media Management System Industry<\/a><\/strong> <iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/11483148?rel=0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"425\" height=\"355\"><\/iframe><\/p>\n<div style=\"padding: 5px 0 12px;\">View more presentations from <a href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\" target=\"_blank\" rel=\"noopener\">Jeremiah Owyang<\/a><\/div>\n<\/div>\n<p><\/center>Above: Slides, download on slideshare<\/p>\n<p>I&#8217;ll continue to cover this space, and have a series of blog posts with more data that we&#8217;ll be sharing, and am happy to help brands with vendor selection based on their specific business needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you&rsquo;ll be able to get additional &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2012\/02\/08\/altimeter-webinar-recording-state-of-social-media-management-industry\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Altimeter Webinar Recording:  State of Social Media Management Industry<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":22702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,184,159],"tags":[],"class_list":["post-11469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-management-systems","category-upcoming-webinar","category-webinar"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/11469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=11469"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/11469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media\/22702"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=11469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=11469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=11469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}