{"id":10937,"date":"2011-12-07T23:52:54","date_gmt":"2011-12-08T06:52:54","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=10937"},"modified":"2011-12-24T18:24:21","modified_gmt":"2011-12-25T01:24:21","slug":"slides-climb-the-social-business-hierarchy-of-needs-leweb-keynote-2011","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2011\/12\/07\/slides-climb-the-social-business-hierarchy-of-needs-leweb-keynote-2011\/","title":{"rendered":"Slides &#038; Video: Climb the Social Business Hierarchy of Needs  (LeWeb Keynote, 2011)"},"content":{"rendered":"<p>I&#8217;m thrilled to return as a keynote speaker at LeWeb for the third time in a row. \u00a0While I&#8217;ve shared these same findings on social business at conferences in the US, I&#8217;m pleased to finally present in EMEA. We found that despite companies running to open social media accounts, internally, companies are ill-prepared. \u00a0Yes, that&#8217;s right, it&#8217;s time to return to basics and focus on building a scalable infrastructure &#8211;before jumping into adopting social tools.<\/p>\n<p>I&#8217;ve embedded both the slides from the keynote as well as the report (<a href=\"http:\/\/www.web-strategist.com\/blog\/2011\/08\/31\/report-social-media-crises-on-rise-be-prepared-by-climbing-the-social-business-hierarchy-of-needs\/\">original post here<\/a>) which it&#8217;s based off of below, feel free to widely share. \u00a0Also, I&#8217;m thankful for the broader research team which includes Christine Tran and Andrew Jones.<\/p>\n<p><center><br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/w7YiFO1J5O4\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nAbove: Here&#8217;s the 20 minute video.  I added it a few days later.  <\/p>\n<div style=\"width:425px\" id=\"__ss_10508261\"><strong style=\"display:block;margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\/climb-the-social-business-hierarchy-of-needs-leweb-keynote-2011\" title=\"Climb the Social Business Hierarchy of Needs: LeWeb Keynote, 2011\">Climb the Social Business Hierarchy of Needs: LeWeb Keynote, 2011<\/a><\/strong><object id=\"__sse10508261\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=lewebkeynote120811final-111208001518-phpapp02&#038;stripped_title=climb-the-social-business-hierarchy-of-needs-leweb-keynote-2011&#038;userName=jeremiah_owyang\" \/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowScriptAccess\" value=\"always\"\/><param name=\"wmode\" value=\"transparent\"\/><embed name=\"__sse10508261\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=lewebkeynote120811final-111208001518-phpapp02&#038;stripped_title=climb-the-social-business-hierarchy-of-needs-leweb-keynote-2011&#038;userName=jeremiah_owyang\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" wmode=\"transparent\" width=\"425\" height=\"355\"><\/embed><\/object><\/p>\n<div style=\"padding:5px 0 12px\">View more presentations from <a href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\">Jeremiah Owyang<\/a>.<\/div>\n<\/div>\n<p>The original report, which the high level slides are loosely based on are below, which includes 63 interviews, survey of 144 enterprise class corporations, and analysis of 50 case studies. <\/p>\n<div style=\"width:477px\" id=\"__ss_9075189\"> <strong style=\"display:block;margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\/social-readiness-how-advanced-companies-prepare\" title=\"Social Readiness: How Advanced Companies Prepare\" target=\"_blank\">Social Readiness: How Advanced Companies Prepare<\/a><\/strong> <iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/9075189\" width=\"477\" height=\"510\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe> <\/p>\n<div style=\"padding:5px 0 12px\"> View more documents from <a href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\" target=\"_blank\">Jeremiah Owyang<\/a> <\/div>\n<\/p><\/div>\n<p><\/center><\/p>\n<p><strong>Additional Discussions:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/econsultancy.com\/us\/blog\/8463-altimeter-s-owyang-releases-state-of-social-business-report?utm_medium=twitter&#038;utm_source=twitterfeed\">Econsultancy covers the speech and citing the research findings.<\/a><\/li>\n<li><a href=\"http:\/\/www.fotopedia.com\/magazine\/leweb\/stories\/LKWvv3wJFJI\/jowyang_on_Social_Business\">Fotopedia took some interesting photos<\/a><\/li>\n<li><a href=\"http:\/\/www.simplyzesty.com\/social-media\/the-average-company-has-178-social-media-accounts-live-from-leweb11\/\">SimplyZesty covers the research findings, focused on number of social media accounts<\/a><\/li>\n<li><a href=\"http:\/\/www.theconversationmanager.com\/2011\/12\/08\/leweb-2011-jeremiah-owyang-on-social-business-readiness\/\">The Conversation Manager says it&#8217;s worth watching<\/a><\/li>\n<li><a href=\"http:\/\/live.orange.com\/thunderbolt-and-lightening-impressions-of-day-2\/\">Orange, a French Telecom company was at the event with their own booth, and covered my presentation as well as with George Colony, my former CEO at Forrester<\/a><\/li>\n<li><a href=\"http:\/\/www.expressitmediafusion.com\/2011\/12\/jeremiah-owyang-altimeter-group-state-of-social-business\/?utm_medium=twitter&#038;utm_source=twitterfeed\">Becky Cortino writes&#8217; &#8220;This is a fast-paced presentation, interspersed with Jeremiah&#8217;s PowerPoints, punctuated with excellent case examples&#8221;<\/a><\/li>\n<li><a href=\"http:\/\/etiennechabot.com\/2011\/12\/12\/jeremiah-owyangclimb-the-social-business-hierarchy-of-needs-leweb-keynote-2011\/?utm_source=twitterfeed&#038;utm_medium=twitter\">Stephen Chabot shares the slides<\/a> (French)<\/li>\n<li><a href=\"http:\/\/www.marketingfacts.nl\/berichten\/20111209_leweb_2011_jeremiah_owyang_over_klaar_zijn_voor_social_business\/?utm_source=feedburner&#038;utm_medium=feed\">Coverage of Social Business<\/a> (Dutch) <\/li>\n<li><a href=\"http:\/\/www.olafmolenaar.com\/2011\/12\/jeremiah-owyang-over-social-business.html\">Olaf Molenaar shares the presentation, thank you! <\/a>(Dutch)<\/li>\n<li><a href=\"http:\/\/www.dutchcowboys.nl\/events\/23632\">Dutch Cowboys mention the speech <\/a>(Dutch)<\/li>\n<li><a href=\"http:\/\/www.tudomudou.com\/2011\/12\/08\/live-leweb-jeremiah-owyang-e-os-seus-5-passos-para-construir-um-negocio-com-uma-componente-social\/\">Live coverage and commentary of the presentation<\/a> (Portuguese) <\/li>\n<li><a href=\"http:\/\/www.simplyzesty.com\/social-media\/salesforce-and-radian-6-analyze-le-web-conference-social-media-most-discussed-topic\/\">This infographic lists the top discussions and speakers at LeWeb<\/a><\/li>\n<li><a href=\"http:\/\/www.marketingfacts.nl\/mobiel_new\/94109\">Marketing Facts took a video from side stage, and uploaded, thanks<\/a>(Dutch)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I&rsquo;m thrilled to return as a keynote speaker at LeWeb for the third time in a row. &nbsp;While I&rsquo;ve shared these same findings on social business at conferences in the US, I&rsquo;m pleased to finally present in EMEA. We found that despite companies running to &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2011\/12\/07\/slides-climb-the-social-business-hierarchy-of-needs-leweb-keynote-2011\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Slides &#038; Video: Climb the Social Business Hierarchy of Needs  (LeWeb Keynote, 2011)<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[],"class_list":["post-10937","post","type-post","status-publish","format-standard","hentry","category-speech"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/10937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=10937"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/10937\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=10937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=10937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=10937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}