Coping With Twitter’s Unfollow Bug

I originally posted this on Techcrunch, and cross-posted here on the Web Strategy blog. If you’re like me, you may have noticed that Twitter may be arbitrarily, randomly, and haphazardly, unfollowing people you fully intended to follow. Similarly, if you’ve ever noticed your friends and contacts unfollowed you, it may have caused a sense of confusion, dread, or self-insecurity. Before one spirals into a series of apologies or deep-depression, it’s likely not your fault, (whew!). What’s causing this? I’m not sure, so I asked my proper contacts at Twitter who responded “This is a bug, and our team is working to fix it.” They also sent me a link to their support FAQ, which indicates the known issue. I’ll leave … Continue readingCoping With Twitter’s Unfollow Bug

Witnessing Half a Decade on Twitter

This Monday, I’ll have spent five years on the microblogging service Twitter. Exactly how much of a commitment is that? Let’s do some crude math: starting with the baseline of 30,000 published tweets, (about 13 a day), I estimate this to be equivalent to writing about 4-8 books. In aggregate, that seems like a lot, but when one publishes on this micromedia network it’s hard to even fathom how it could add up. To share how I got into this journey, let’s go way back to when I worked at PodTech, a fledgling social media network that pooted out. I did however work with some of the best in the industry, and I recall my colleague Robert Scoble coming by … Continue readingWitnessing Half a Decade on Twitter

Follow Button from Twitter (Test)

Test out Twitter’s new Follow Button, they just sent me an email letting me know this is live. It includes a graphic, the user name handle, and option to include number of followers and language options. Get yours or read their blog post. Follow @jowyang (this is a hidden page on my blog, not an official blog post for this test)

Expand Your Social Media Mix: Twitter Alone is Not Enough

If you’re using Micromedia (Shish Kabob) tools as your primary tool for thought leadership, then your efforts are out of balance. Add longer lasting, higher impact, larger form content now (Steak) content to your mix now. Your Mix Is Unbalanced: Twitter’s Limited Features are Overloaded. I’m seeing an unbalance in how individuals are trying to get the word out, and an excess focus on micro tools, resulting in some bad behaviors. [Unlike Facebook’s intelligent sorting of news items, Twitter is at risk as users are rewarded to publish frequently in order to stay top of mind] In an effort to publish “Shish-Kabob”, brands and individuals have forgotten about “Steaks”. There’s been a change in media consumption.  We consume smaller bits … Continue readingExpand Your Social Media Mix: Twitter Alone is Not Enough

Feature Showdown: Twitter 3, Facebook 4.

Cowritten by Chris Saad (@chrissaad), and Jeremiah Owyang (@jowyang). Situation: Twitter’s new redesign advances their user experience Twitter has announced a new redesign today, yet by looking at the news, there hasn’t been a detailed breakdown of these two leading social networks.  Overall, Twitters new features start to resemble some features of a traditional social network, beyond their simple messaging heritage.  We took the key features from both social website and did a comparison and voted on the stronger player. Above: Click image to see notes about the new Twitter features. Comparative Matrix: Feature Showdown Between Facebook and the New Twitter Feature Facebook Twitter Verdict 1) Content Stream Intelligent stream provides relevant content based on Facebook’s proprietary algorithm called “Edgerank” … Continue readingFeature Showdown: Twitter 3, Facebook 4.

First Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry.  Help your boss fight through the clutter, send them this post. Summary: Twitter has launched Promoted Tweets, combining paid and organic media. Brands can now advertise promoted tweets on search pages, however the community has power over which tweets will appear measured by Twitter’s new metric called “resonance” which factors in behaviors like the retweet, at, hash, avatar clicks. Brands can now purchase CPM based ads to promote these popular tweets at the top of a Twitter search term –even in categories they aren’t well known in, influencing awareness.  Marketers beware: unlike … Continue readingFirst Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

Roadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter

Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking place off the corporate site. This piece, which still gets traffic has been translated into over a dozen languages –the market recognizes that corporate sites can no longer operate as silos when customers have left. [Companies must integrate customers behavior on social networks to their corporate website to increase relevancy, word of mouth, and trust] A plethora of options creates confusion in the market Fast … Continue readingRoadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter

Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Lack Of Signal In A Sea of Noise There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view.   My career mission?  To cut out the hype and help companies make sense of what to do. For those fraught with information overload, this definitive matrix distills what matters. Situation:  New Contender Shakes Up Industry Google has entered the social networking play with “Buzz”, and by the look of it, this time it’s for real.  There’s a lot of market confusion on how they could stack up, so here’s my take.  Let’s cut the noise and get to the heart of it with a comparison matrix … Continue readingWeb Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Twitterville: A Desktop Reference for the Social Strategist

Shel, a contemporary, a friend, a mentor,  knocks it out of the park yet again with this follow-up book on the next set of smaller faster tools: microblogs.  Twitterville is a collection of stories that tell how the protagonist overcomes challenges from organizations, cultures, or crises. One of the challenges of writing a technology book is that  the tools and technologies change faster than the ink can dry.  Shel Israel’s Twitterville overcame this challenge with ease, as he focused not on just the tools, but instead the stories about how people were connecting to each other –not just a focus on the technologies.  I noticed the same crafted stories in his first book Naked Conversations, which focused on the impacts … Continue readingTwitterville: A Desktop Reference for the Social Strategist

From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles

Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown.  This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a few weeks ago. There are different purposes for different needs, so my standard breakdown is designed for you to weigh out the pros and cons as you make your decision. From Corporate to Personal: The Four Types of Twitter Profiles 1) Pure Corporate Brand 100% corporate branded with primarly corporate related content. These accounts, which are often sporting the proper brand name of a company are used often to provide corporate news, deals, and support. … Continue readingFrom Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles