Click To Play As I travel around, I do quick interviews with interesting folks, some of them are speakers, thought leaders, or people I interview for my reports. Marcia immediately impressed me as she was asking very key questions during my keynote, and we furthered the conversation over lunch. Marcia Kadanoff, who I met at the Web Community Forum up in Seattle, gives her insight on the future of the web. Search will be the common interface, yet the future is distributed, and people will be communicating in many different locations. She suggests that we stop focus on interruption marketing, focus on engagement marketing, and look at widgets. So what do you think? Is her predictions for 2008 right? I’m … Continue readingVideo of Marcia Kadanoff “The Future of the Web is Distributed” (2:42)
Click To Play Rodney Rumford, of FaceReviews, one of the speakers at the Web Community Forum shared his expertise with Widgets, which are mini-applications that can be deployed on top of existing communities –like Facebook. Rodney shares some of the pitfalls to watch out for, as well as gives some specific actionable steps to overcome these issues. Measurement is key in adjusting a product in mid-flight. According to Rodney, two attributes that make a successful widget are engagement and viral growth. Instead of the term engagement, I prefer attributes like attention or interaction or both. It was great to catch a beautiful view of Seattle, rare this time of year due to the rain.
(Video: Mario Sundar, LinkedIn’s community evangelist interviews Adam Nash, Sr. Director of Product, via official blog) LinkedIn recently briefed us for their announcement today, (I’m making a few updates as news releases) here’s my take: Summary: What you need to know Already a business networking utility with minor community features, LinkedIn launches improved homepage with aggregated news and customized features. In addition, LinkedIn’s launching an API (so third party developers can create applications) starting with BusinessWeek’s “social bookmarks” feature. Expect more business valued applications to surface, increasing the value of LinkedIn, I see this as a success as this becomes less of a part-time utility to more of a full-time business platform. Features Launched There are three major homepage feature … Continue readingInnovation at LinkedIn: From Business Utility to Platform
Click To Play Before you click play: Do you know what Widgets, Applications, and Canvas Pages are? Can you articulate the differences? Leave a comment below and tell me if you passed this self-quiz. Thinking of deploying a widget in Facebook or other online community? Rodney Rumford shares with us the difference between Widgets, applications, and canvas pages. I was glad to meet Rodney yesterday at Seattle’s Web Community forum. I also asked Rodney, what should marketers do before deploying widgets, he shares his strategic viewpoint that aligns very well with the POST methodology. Find out how widgets can be used for interactive social games –engaging communities. Tags: wcf07
Click To Play Above: For those using a feedreader or email subscription, See video interview with Shankar Iyer, VP of Strategic Initiatives at WebEx The trend for companies to use Gadgets and Widgets is not uncommon, Google and CapGemini are in partnership to reach the enterprise market as CapGemini has links to Microsoft’s Vista’s product. I had morning coffee with Shankar Iyer, Vice President, Strategic Initiatives of WebEx, they use PodTech (where I’m employed for another week) for Audio and Video podcasting solutions. A few years ago, Webex purchased intranets.com an internal collaboration tool they’ve started to fold into their platform. A few years ago, they released a secure IM tool, which a scaled down version has been used by … Continue readingVideo: Webex guns for Enterprise Web Collaboration, joins Widget craze
Widget Landgrab over? Not even close We’re about two month or so into Facebook opening up their APIs for developers to create Applications on their existing platform, and there’s already a spur of growth. Venture Beat suggests that the initial gold rush is over, however I would strongly disagree. Corporations (where I focus) are just getting wind of Facebook and all the opportunities and challenges that exist. Like the first wave of the web, and then the second, Fortune 1000 companies are often slower to adapt, but when they do, they can pour immense resources into development and marketing. We should expect corporations to buy their way into this space, much how they did with Superman in Facebook. Eyeballs on … Continue readingFacebook Landgrab over? Just wait for the Corporations to move in
I’m getting asked by corporate folks to give them advice or summarize what’s happening in the active social networking arena, the following post is a addendum to the Web Strategy: What the Web Strategist should know about Facebook piece I released a few days ago, read that first as there’s other data points you must know. I’m planning on releasing these monthly summaries of what’s happening in the this industry going forward, my aim is to quickly educate the Web Strategy audience. Digest of the Social Networking Space: August 15th, 2007 Web Strategy Summary Adoption rates continue to grow, an excessive amount of white label vendors, many which are receiving funding of questionable amounts, savvy corporations are deploying either in … Continue readingDigest of the Social Networking Space: August 15th, 2007
Stats, numbers, and reports are so important to planning and budgeting for the corporation. Lewis PR reports that Social Media campaigns are coming, and likely budgets are coming: “Over 90 per cent of marketing departments are planning to launch a social media campaign in 2008, despite the fact that over a third are yet to use social tools in their organisation. A survey, conducted by LEWIS PR at PR Week’s New Media Conference, revealed that 75 per cent of attendees are planning to use a blog as a social media asset in 2008 – an increase of 50 per cent on 2007. The number of firms planning to use social networking is tipped to increase from 33 per cent to … Continue readingMarket Trends: Rate of social media adoption for corporations increasing (90%)
You: A Web Strategist If you’re responsible for the direction of your online strategies for your company or organization, you’ve probably been asked by your colleagues to take a look at a social network. If you’re new to the Facebook phenomenon, this will serve as a guide for you to get started, link to resources to help, and provide an overview as a web decision maker [Facebook is a identity, community, and application platform that provides the web strategist many opportunities to connect with online communities] Web Strategy Theory to know before you go forward If you’ve not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and … Continue readingWeb Strategy: What the Web Strategist should know about Facebook
The word is out: corporate websites are dull and irrelvant and they need to adapt community features quickly. I got a chance to catch up with Eric at SXSW this year. I cruised the show floor to find companies that can help corporate website improve. Pluck is one of those companies, and Eric Newman VP and General Manager helps us to understand how these tools work. I was a bit tired when filming this interview, so bear with me. What’s the Web Strategy show? It’s for web decision makers, a “video white paper” learn more about the show.