Web Strategy: How to use Live Interactive Video Streaming for your Web Experience, Events, and Crises
Summary Live Interactive Video Streaming, also called live streaming, life casting, or event streaming can provide the web strategist with a low-cost effective tool to enhance communications to customers. This document outlines the most successful ways to use these tools, and provides some best practices. Situation Live streaming has gotten the attention of the media, press, and bloggers, yet when peering back in history, it’s not a new technology. The big difference is that there are many providers that offer this service and it’s the frequently self-publishing of individuals on blogs makes it easy for anyone to get in on the action Opportunity Live video streaming in an inexpensive and ‘human’ medium that can involve a community in an interactive … Continue readingWeb Strategy: How to use Live Interactive Video Streaming for your Web Experience, Events, and Crises