Click To Play Sean O’Driscoll, the General Manager of Microsoft’s MVP program shares with me the three different layers and levels of community. Sean has served the program for 15 years, and had just announced he’s planning to leave Microsoft to try some exciting things (we’ll be hearing from him soon). Thanks Sean for sharing with us and with your community. Find out: 1) What the three stages of communities are: Satisfaction, Loyalty, Affinity 2) How to find key advocates 3) How to thank/reward them 4) How to engage with them. Folks have been asking what my life is like and how we do research, I interviewed Sean for over half an hour, and was taking furious notes. It was … Continue readingVideo: Microsoft’s Community Leader Sean O’Driscoll on Satisfaction, Loyalty, & Affinity (4:15)
Click To Play In my research I get to interview experts in my industry such as the seasoned Bill Johnston, who’s a community expert and is very involved with community based conferences. In the video above, find out from Bill why he thinks that Marketing should, and should not own the community strategy. Bill also shares how to ‘kick-start’ a community, fortunately, it aligns with objectives first. The timing of this video is great, as it ties in with what I read from one of the authors of the Cluetrain Manifesto: Secondly, respected internet ‘uncle’ Doc Searls wrote a great post The only real social networks are personal ones in response to my questions of “Should a brand join or … Continue readingVideo and Debate: Who really owns the Community?
Click To Play Open Source products are often high on innovation but low on user experience and are often not presented well to the market. They come across as geeky, not user friendly, and sometimes, just ugly. As these passionate engineers build these fantastic new products, they can be beat out by a large established company with sophisticated marketing and designers (although potentially inferior products). Take for example that I’ve been pretty vocal with the fact I believe Open ID needs a marketing strategy (note they’ve improved with some videos and adoption is picking up) I know that pisses off a lot of engineers (many who look down their noses on marketing) but apparently companies like Sony had better MP3 … Continue readingVideo: Open Source Innovative yet Ugly, can “Open Marketing” be the solution? (2:00 minutes)
Click To Play It’s nearly 2008 and many companies are starting to plan for next year’s web strategy budget. This can include many, many different types of activities, including resources, staffing, and outsourcing services. Find out how to deploy your resources, and how social media is a ‘soft cost’, which I referenced this in my webinar with Seth…but forgot to credit Ian, so here I am now, thanks Ian for being a thought leader I talked with Ian Lurie, CEO of Portent Interactive, who shares with me how companies should start to think about how the budget their resources. Ian’s written a book called Conversation Marketing, which I’ve read and reviewed. If you look carefully, you’ll see Brian Keith hanging … Continue readingVideo: How to Allocate Resources for your Web Strategy (3:15 with CEO Ian Lurie)
Click To Play Before you click play: Do you know what Widgets, Applications, and Canvas Pages are? Can you articulate the differences? Leave a comment below and tell me if you passed this self-quiz. Thinking of deploying a widget in Facebook or other online community? Rodney Rumford shares with us the difference between Widgets, applications, and canvas pages. I was glad to meet Rodney yesterday at Seattle’s Web Community forum. I also asked Rodney, what should marketers do before deploying widgets, he shares his strategic viewpoint that aligns very well with the POST methodology. Find out how widgets can be used for interactive social games –engaging communities. Tags: wcf07
Click To Play Lars Schwenk, General Manager of Cyworld Europe shared with me what it takes to be a community, we were at Forrester’s Consumer forum in Barcelona. If you’re not familiar with Cyworld that have heavy penetration in South Korea, (50% of Koreans is a member — and that 95 percent of its target youth market is active –Marketwatch) where it was birthed. Find out his four components of community: Communication, Collaboration, Self-Expression and what he calls “Peeping”. Something I swear I’ve never done. I asked my Twitter network (over 1700 of them) what questions to ask Lars, and David Berkowitz wanted to know what we could learn from Asia’s deployment of Cyworld and what it means to the … Continue readingVideo: Cyworld, Social Network with Communication, Collaboration, Self-Expression and “Peeping” (2:30)
Katie Paine shares how internal teams use measurement of social media, she’s been doing PR measurement for years, and has evolved to measure social media. She’s often told me “if you can’t measure it, you can’t manage it”. Of course, trying to manage social media has been hotly debated in my last post. She invited me to present at her metrics conference a few months ago, but new hire training took priority. She’s one of the top thinkings and practitioners in the space, so give her your full attention in this video. Learn more about her company KDPaine and Partners, thanks KD for your time. You may remember the video blog, Web Strategy Show I used to run at PodTech … Continue readingVideo: KD Paine on Social Media Measurement, on Program Plans, Strategies, and Best Practices
Many video bloggers have emerged, but very few have been able to turn it into a profession, how’d he do it? tune into this video, and found out what motivated him. Steve Garfield is a videoblogging hero. He’s one of the few in the medium that is able to monetize, hold an audience and continue to build great content. For the industry (I was in it) it was difficult, although there are advertising and sponsorship dollars, they’ve not shifted over from the TV audience (although it’s clear eyeballs are moving to the web). One of the things Steve prescribes is to keep videos short, you’ll notice I have two types of videos, long form “web strategy show” videos that are … Continue readingVideo: How to be a professional video blogger, interview with Steve Garfield (2 minutes)
Click To Play One of my favorite people I’ve had the chance to meet online, do some joint projects, and finally meet in person is the wonderful Ann Handley of Marketing Profs. What is Marketing Profs? I describe it as a user group, trade pub, educational resource, and of course a community. They have a blog, twitter account, and Facebook account, so go sync with them. Ann and her team does a great job providing never ending great content for Marketers, all packaged nicely and tightly for their audience. I was so pleased to meet her in Boston at the blogger dinner, and we immediately hit it off as we did online. Ann has been leading up the social media … Continue readingVideo: What’s Marketing Profs? Ann Handley explains in 2 minutes
Click To Play A few weeks ago, I met some SF folks at Lunch 2.0 in SF (see pics of this rooftop party. Randy Fong is a Flex champion and evangelist and gives us his reasons why he prefers to develop there. He tells us about the differences between Flex, Ajax, and Silverlight, and answers which one he thinks will have a faster development time. I probed him about measurement, which has been a point of contention for many web strategists, he gives his response. There’s a lot of web strategists reading this blog, tell me about which technology you’re using for rich user experiences and why.