The Three Reasons the Collaborative Economy is Happening Now

Your customers are making their own goods in the Maker Movement and sharing their resources, rather than buying them from you! Do you know why? We’ve conducted pragmatic research via interviews and other methods to find out. Consumers don’t need to continually buy from traditional companies because they are making, sharing, renting and lending goods & services among themselves. [This rising behavior is being caused by three major trends: Social, Economic, and Technology drivers]   Analysis of Three Market Drivers: The Causes for the Collaborative Economy In the research interviews, books, and content I’ve digested, I’ve found several common patterns relative to the causes of the movement. I realize that this is not a comprehensive list, so I appreciate your additions in the comment section of … Continue readingThe Three Reasons the Collaborative Economy is Happening Now

Slides and Data: The Collaborative Economy Disrupts Revenue

Below: see embedded slides, also on Slideshare Disruption Data: The Collaborative Economy Enables P2P Commerce from Jeremiah Owyang Ten years ago, we forecasted that social media would be disruptive to corporations. It was, but mainly to marketing functions, customer care, and corporate communications functions. Fast forward to today, using these technologies and mobile apps, we’re seeing the rise of people getting what they need from each other: They’re sharing homes, cars, rides, money, goods, and their time. This Collaborative Economy is forcing companies to rethink the relationship they have with their customers as the crowd is starting to become a competitor. In the embedded slideshare, I’m collecting stats of disruption and will update it over time as the market continues … Continue readingSlides and Data: The Collaborative Economy Disrupts Revenue

Timeline: Corporations in the Collaborative Economy (Ver 2, Oct 2014)

The longest graphic in the history of my career is embedded below, some mobile devices may not properly render. As the Crowd Economy Rises, Brands Seek to Collaborate We’ve been tracking corporations in the Collaborative Economy, and released version 1.0 in April, 2014. Now, as we approach the Crowd Companies members-summit in NY next week, we’ll be dissecting and analyzing the different deployments large companies are rolling out to participate in sharing, marketplaces, as well as co-innovation with makers. The scope? This collaborative or crowd based economy continues to rise (study, and daily numbers), and therefore corporations are adapting their business models to adjust to this peer-to-peer commerce movement. Below Graphic: Frequency of Deployments Since our initial tracking in Feb 2013, the … Continue readingTimeline: Corporations in the Collaborative Economy (Ver 2, Oct 2014)

What It Means to Business When the Crowd Becomes a Company

The crowd is bypassing traditional companies by sharing goods, services, space, and money with each other in the Sharing Economy.  People are being empowered to build their own goods in the Maker Movement by crowd funding, tapping global marketplaces, and preparing to accelerate this with 3D printing.  You see, the crowd, is starting to perform like a company:  self-financing, self-designing products, self-manufacturing, and self-selling to each other. So, what does this growing trend mean for traditional businesses? In my closing slides to corporate audiences about the Collaborative Economy, I attempt to tie everything together on this one summary slide.  While it’s best understood after the full presentation, the slide can, hopefully, stand on its own.  I’ll try to succinctly summarize how … Continue readingWhat It Means to Business When the Crowd Becomes a Company

Firechat Enables the Crowd to Become the Internet –Bypassing Central Powers

(Above pic: Thousands of HK protesters link their phones together using Bluetooth to become their own internet –overcoming the government ban on social media sites. Photo credit: Alex Hofford) If you thought peer-to-peer-based Uber, Airbnb, Lyft and Lending Club were disruptive, you haven’t seen anything yet. People are empowered –through commonly used technologies Previous revolutionaries have used pitchforks, wagon barricades, pamphlets, signs and drums. Today’s revolutionaries are using Firechat. It’s not just for revolutionaries, as I just downloaded Firechat. If you want to communicate during an emergencies, in the subway or on a plane, you can download Firechat too. Seven month old app enables the crowd to become the internet Seven month old Firechat enables people to become the internet themselves … Continue readingFirechat Enables the Crowd to Become the Internet –Bypassing Central Powers