Detailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference (The Ten P’s)

Above: Click image to download the Webinar Checklist Sheet on Slideshare. Webinars continue to be an important way companies connect to customers for education, marketing, sales, and customer support purposes.  Yet most companies relegate these tasks to junior staff at the last minute, forgetting a key number of crucial steps and increase risk.  While tools like Cisco’s Webex, GoToMeeting, Adobe Connect, and Microsoft LiveMeeting and Slideshare Zipcast, (Or Virtual events with On24, INXPO, Unisfair ) offer a variety of technologies, they don’t provide a strategy or a comprehensive checklist on the many components needed. Get to know the Ten P’s Master the Ten P’s, and notice that steps one through seven are actually before the actual webinar performance. The Ten … Continue readingDetailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference (The Ten P’s)

People on the Move in the Social Business Industry: May 20, 2011

Over the past few years, I’ve been managing these hire mentions, they started out as slow, then moved to monthly, however the industry is picking up and I’m publishing twice a month as this space continues to accelerate forward. The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see … Continue readingPeople on the Move in the Social Business Industry: May 20, 2011

Keynote: How to Develop a Mobile Strategy (Video and Slides)

Last week, I had the honor of keynoting the Mobile Marketing Strategies Summit in San Francisco, to provide a strategic perspective of how mobile –and social technologies work together for today’s top brands. Sadly, we found that most companies are developing mobile tactics. That’s right, tactics. Why? As the latest technology came around, companies would prescribe towards them in a haphazard way, or rely on their agencies to select the app to appease a ‘mobile solution, quickly’. Instead, companies should evaluate how their customers use mobile technologies across their entire life and brand process. Working closely with the research team here at Altimeter, we were able to structure a mobile strategy based on the customer life process –not just on … Continue readingKeynote: How to Develop a Mobile Strategy (Video and Slides)

Event Rollup: Gamification Discussion At Altimeter Roundtable

Last night, Altimeter hosted a first in many public roundtables on disruptive technologies. Twenty highly engaged folks that ranged form skeptics, brands, gamification vendor provider (Empire Avenue, Badgeville, Zynga, Gigya) to players of these games. The 1.5 hour discussion discussed how these platforms work, explored business models, how brands can get engaged, risks and challenges, and discussed how case examples are emerging. We had a mixture of Altimeter Roundtables are designed for everyone to participate and explore, challenge, expose risk, and discuss the future of disruptive technologies, and we did just that, below are the event highlights: Above: Lively discussion on the topic of Gamification for consumers, brands, startups at Altimeter’s HQ, The Hangar While we were able to live … Continue readingEvent Rollup: Gamification Discussion At Altimeter Roundtable

Business Development VP / DIRECTOR

Business Development VP / DIRECTOR We are a venture funded startup backed by one of the top VC firms in the world. We are located on Sand Hill Road in Menlo Park, CA, and are currently in stealth mode developing a next-generation social media platform. Founded by a star team of former Yahoo, AOL, Accenture and VCs, we are in the process of assembling a spirited, world class startup team. We are looking for extremely talented people who love what they do and are passionate about developing ground-breaking products with other likeminded overachievers – we look forward to meeting you! The ideal candidate thrives in a startup environment, is passionate about marketing and all things Web, and can break through … Continue readingBusiness Development VP / DIRECTOR

VP Marketing and Community Development

VP Marketing and Community Development We are a venture funded startup backed by one of the top VC firms in the world. We are located on Sand Hill Road in Menlo Park, CA, and are currently in stealth mode developing a next-generation social media platform. Founded by a star team of former Yahoo, AOL, Accenture and VCs, we are in the process of assembling a spirited, world class startup team. We are looking for extremely talented people who love what they do and are passionate about developing ground-breaking products with other likeminded overachievers – we look forward to meeting you! The ideal candidate thrives in a startup environment, is passionate about marketing and all things Web, and can break through … Continue readingVP Marketing and Community Development

Web Strategy Redesign: Your Feedback Wanted

Web Strategists, I wanted to thank you all for being so involved in the comments, reading, and sharing the Web Strategy blog over the past years. As you often hear me discuss how orginizations must involve their own customers and marketplace involved in their feedback loops, I want to also live that as best as I can. I’m embarking on yet another blog redesign, working with Engage Sciences (Design), and Mitch from StudioNashVegas (Development, in the next phase), to build the next generation of this website. As I’ve done in the past, I always want to involve you, the customers, as part of the feedback loop. I’d love your feedback in the following three comps, using discussion points loosely around … Continue readingWeb Strategy Redesign: Your Feedback Wanted

Video: Future of The Web, Devices, Culture. On This Week on Tech (TWiT)

I had the honor of appearing on the famed tech channel ForeCast on This Week in Tech,, affectionally known as (TWiT), spurred from Leo Leporte.  While I’ll keep it brief, you can check out the hour long show, where I streamed live from our office The Hangar (see pics from our recent event) in San Mateo.   This show, ForeCast discusses the future of technology, and I was able to give a prediction they’ve not heard before that “URLs and Domains as know them go away”.   We discussed pushed the thinkiing and talked about how devices disappear, and fade into the background. Click to advance to show, featuring: Tom Merritt, Scott Johnson, Joshua Caleb and myself Love to hear … Continue readingVideo: Future of The Web, Devices, Culture. On This Week on Tech (TWiT)