Revealing Google’s Stealth Social Network Play

This post was collaboratively written on a wiki by Charlene Li, (who’s cross-posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Google has quietly been launching a social network right under our own chins. No, it’s not about Google extending Orkut, a social networking platform they developed a few years ago, or growing Google groups, or even launching their own version of a Twitter. Instead they’ve been releasing small bits of social networking features, little by little. Previously, we’ve made the case that email is already the largest social network, however Google’s plans go beyond Gmail. First, let’s define … Continue readingRevealing Google’s Stealth Social Network Play

People on the Move in the Social Media Industry: Oct 6, 2009

Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Sony Electronics just hired Sukhjit Ghag as theSocial Networking manager. Sukhjit will be responsible for generating content for the Sony Electronics community and will engage openly with consumers on sites such as Facebook and Twitter. Sukhjit was a former producer at Tech TV and Seesmic and has a passionate following on her own site Randall S. Beard joins Nielsen IAG as Global EVP/GM for Nielsen IAG leaving Head of Global Marketing — Wealth Management … Continue readingPeople on the Move in the Social Media Industry: Oct 6, 2009

Headed to [Re]Think Hawaii Conference, Nov 1-5th

I’ve been invited back to Hawaii on Nov for [Re]Think Hawaii summit in Honolulu, Oahu, speaking on the panel for the Social Media Business Summit. If you want to attend, use the discount code “jeremiah” and receive 35% off the week pass. The focus of the summit is to focus a week is about “connecting entrepreneurs and investors during a series of panels, lunches, excursions, dinners, cocktails and aloha style exchange of ideas and relationship building in Hawaii.” In particular, I’m interested in exploring how social impacts the tourism industry in Hawaii, both from tourists sharing, making decisions, to the actual experience using mobile devices and digital capture devices during and after their experience. You too are encouraged to come, … Continue readingHeaded to [Re]Think Hawaii Conference, Nov 1-5th

Damage Control: Social Media Reversals

Corporations continue to get blindsided by social media –which of course, is just a representation of underlying customer or product issues that should be fixed. Companies respond in three ways: 1) Ignore it and do nothing at their own peril, 2) Are responsive but not necessarily in control 3) Assert themselves and be proactive –even during a crises.   The following three examples highlight companies being proactive in the third effort –and analyzes their end result. AT&T Evangelist Softens Support Woes –For The Short Term Large telecommunications giant AT&T has had a reputation for ineffective coverage and support –an ailment common the bigger companies get.  Recently, the iPhone community in both NYC and SF in particular have shouted out against … Continue readingDamage Control: Social Media Reversals

Companies Must Plan Holistically For Social –Beyond Marketing

Having just returned from vacation, (hence the break from blogging) I had the distinct pleasure of keynoting Silicon Valley AMA last night at Cisco’s Telepresence suites in Santa Clara. In my opening keynote, I had a specific message to marketing leaders in the valley to think holistic about social. I outlined some of the major impacts to other departments beyond marketing. Companies Must Plan Holistically For Social –Beyond Marketing PR and Communication: The first business unit to be impacted by social, these organizations realized and have adopted the rise of blogs as early as 2005, and in response, many have launched their own blogs, or are sophisticated in blogger outreach. Additionally, AR professionals are just starting to recognize the impacts … Continue readingCompanies Must Plan Holistically For Social –Beyond Marketing