What Brands Want From A Twitter Client

After chatting with Loic today of Seesmic, we discussed what brands may want from Twitter.  It’s true, I’m getting more client calls from the world’s top brands about how to use tools like Twitter as a collective team. Based upon my discussions with them, here’s what I see are some key needs in: What Brands Want In a Twitter Client: Listening: Ability to quickly scan what is being said about the brand, products, services, employees and competitors. Although difficult expect sentiment tools to appear that help brands with thousands of mentions manage the discussion. Ability to understand who is saying what, and understand their influence. Management: Manage multiple accounts (Dell has about 35 seperate accounts) from a central team. Enable … Continue readingWhat Brands Want From A Twitter Client

Video: The Future of Facebook, an Interview on Bloomberg TV

Left: To watch this 5 minute video, click on image, then click on “Video” tab then the “Watch” icon. This week, Facebook raised $200 million injection of capital from a relatively unknown Russian investor Digital Sky Technologies (DST), which has a few related properties. This investment is an exchange for preferred stock, representing a 1.96 percent equity stake at a $10 billion valuation, according to a Facebook press release. I often get asked how Facebook could monetize, my take is that they are first focused on global growth they have aprox 200 million registered users (keep in mind that’s not the same as active) and need to perhaps double that amount to reach the population of larger websites (stats here). … Continue readingVideo: The Future of Facebook, an Interview on Bloomberg TV

People on the Move in the Social Media Industry: May 30, 2009

Submissions for On the Move have reduced since the global recession. I’ve started this series (see archives) to recognize and congratulate folks who get promoted or accept new exciting positions. Please help me congratulate the following folks: Bob Pearson who used to head Dell’s social media activities joins President, Blog Council & SVP, Communities at GasPedal, becomes a Partner at Common Sense Media Group. I spoke to Adam Weinroth former Marketing head at Pluck, who has relocated from Austin and is now in L.A. heading marketing for parent company Demand Media. Find Adam on Twitter Clint Schaff is now the New Media Director at Roll International after working in it’s in-house advertising agency Fire Station Agency, you can find Clint … Continue readingPeople on the Move in the Social Media Industry: May 30, 2009

As Social Technologies Become Pervasive, Prepare Your Company

When I started this job a year and a half ago, my coverage was simply over social networks and community platform vendors. On occasion I would speak to brand monitoring companies, and of course pure play social media sites (blogging software, microblogging, etc) But now, I spend talking to companies from a variety of spaces as social technologies creep into their space. It’s increasingly difficult to monitor as it spreads, but expected as the era of social colonization takes hold.  Social technologies become pervasive and spread throughout the entire company. Vendors that are currently ramping into the social space: CMS vendors are gearing up and offering social features, much to the chagrin of the community platform players. Customer support departments … Continue readingAs Social Technologies Become Pervasive, Prepare Your Company

Google Wave To Bring Web 2.0 Lifestyle to Work

In the spirit of collaboration (like Google Wave), I’ve obtained insight from Forrester analyst colleagues Ray Wang and Rob Koplowitz. Update: I just chatted with colleague Ted Schadler who also posted his thoughts: Google Wave: Surfing The Future Of Collaboration. Google launches a Collaboration Platform Google announced the Wave product, a next generation collaboration platform yesterday at their developer conference, in hopes of getting third parties to build modules on it, the product won’t be released till later this year. I just spend over an hour watching the Google Wave video, don’t bother watching it,  as I’ll summarize. Essentially, Google wows a room full of developers (aka clapping technoheads) at their conference and win them over for 30 minutes of collaboration … Continue readingGoogle Wave To Bring Web 2.0 Lifestyle to Work

Social Colonization on the Web Strategy Blog with Facebook Connect

Thanks to Mitch, my web designer, we’ve added the ability for you to login using your Facebook account and leave comments with your verified ID. This means in the comments you don’t have to fill out the usual “name, email, URL” in the comments (otherwise known as the irrelevant web form), and if you’re already logged into Facebook it’s two click connect: one to say you want to connect with FB, the second to confirm the action. Once in a while, I get spam, off topic, or an anonymous nasty comment, and it manually requires me to remove it. In the future, I can rely on verified IDs which can reduce this. We can basically rely on the identify confirming … Continue readingSocial Colonization on the Web Strategy Blog with Facebook Connect

Impacts of Tweetups and Ongoing Stewardship

I have the fortunate position of being able to travel quite a bit, and just about every city I go to (just landed in SF a few hours ago from two weeks in Europe), I try to arrange tweetups, sometimes, it’s the first time folks have met, like the one we just had last week in Paris. Often, I get to be the catalyst to kick off tweetups, such as last year in Tampa. The local Tampa news praises Josh (@SIGEPJEDI) someone I’ve gotten to better over the last year, who has really become a community leader in the Tampa space. See how the local news covers his continued community stewardship. Take for example, I also kicked off the first … Continue readingImpacts of Tweetups and Ongoing Stewardship

Will You Translate the Future of the Social Web?

A few years ago, before I started at Forrester, I posted why corporate websites are irrelevant, (it’s actually a precursor to this report) and it started to get translated into 10 languages by the community. A few weeks ago, we launched a report about the Future of the Social Web, and I’d love for it to spread to other languages. I spoke in the Netherlands last week, and the MarketingFacts team translated the highlights into Dutch. If you’d be interested in translating it to your local language, I’ll link to you in the post, and will tweet it out, sending traffic to your site. You can find the original text on the blog post in American English, which is a … Continue readingWill You Translate the Future of the Social Web?

Cultural Norms and Social Technology Adoption: A Discussion in Paris

Last night the Parisian Twitter community met up at LaCantine, a coworking space. If you attended, you can find those folks Twitter handles on the initial blog post and follow your neighbors. Fredric took pictures, and blogged his thoughts from the event in French (and now English) about the conversation, I used Google translate and get the gist of his post. I hope the community will self-organize tweetups, I find once or twice a quarter to be plenty to really help solidify an online community. Although the community has come together for Barcamps, Blogger Dinners, and the very successful Twestival (I met the founder Sandrine Plasseraud last night) was created here, this was one of the first true Parisian tweetups. … Continue readingCultural Norms and Social Technology Adoption: A Discussion in Paris

Paris Tweetup: Wed, 20th of May

I’m headed to Paris on Tuesday, leaving Amsterdam where I’ll be officially on vacation. While I’ll certainly take a break from work and heavy blogging, one of the things I’m passionate about (paid or not) is meeting folks in the social media space. I’ve noticed that tweetups in the states and Asia are certainly quite popular, but these informal gatherings of the community of Twitter in Europe are slower to respond. I’d love to meet you in Paris on Wednesday, but I need your help. I’m not sure where we should host it, obviously somewhere near a subway hub, and a place that can scale to a larger crowd if it becomes popular. It’s often at a restaurant or bar, … Continue readingParis Tweetup: Wed, 20th of May