Grandmas, Newspapers, and the Internet

My living Grandmother won’t read this post, unless my mom prints it out for her and hands it to her in person –actually a common practice in my family. A few weeks ago, I had a phone conversation with Grandma, we talked of politics, and how many companies would not hire Asians when she was my age, and of course, my favorite topic, the internet. She still lives in a print world, but is very aware of the online world, and ask me to tour her through the internet when I see her. According to social technographics, she’s an ‘inactive’ when it comes to social media, and that’s ok with me. She loves to see me in print, and stumbles … Continue readingGrandmas, Newspapers, and the Internet

Why does Comcast care about Twitter? (Video)

I was pleased to see Frank Eliason (he just launched his blog) from Comcast cares join us at Forrester ‘s Consumer Forum this week. In fact, I talked to many of the world’s largest brands about social media marketing during my 1 on 1 sessions with clients (almost 14 of them), it was really the common theme throughout many discussions. If you don’t know the story of Comcast Cares, well they’ve a pretty disliked reputation for service and support (see sleeping technician), but are trying to turn a new leaf by responding and supporting customers using Comcast Cares on twitter. I had to use this a few months ago, as my bandwidth was extremely slow at home, and they responded … Continue readingWhy does Comcast care about Twitter? (Video)

Groundswell Awards Now Announced

I’m pleased to let you know that this year’s Groundswell awards were presented yesterday by Josh Bernoff at our conference in Dallas. I was one of the final judges, although Josh and Zach Hofer-Shall were instrumental in sorting through over 150 submissions. Congrats to: Winners by the POST Methdology 5 objectives: — Listening: Mattel’s “The Playground” Community by Communispace — Talking: Young & Free Alberta by Common Wealth Credit Union — Energizing: Hershey’s Bliss House Party by House Party — Supporting: Nerd Network by National Instruments — Embracing: MyStarbucksIdea.com by Starbucks Other key categories include: — Managing: Borderless Workplace by Accenture — Social Impact: Artshare, Click Exposition, and Posse by Brooklyn Museum Some of the winners told me although there … Continue readingGroundswell Awards Now Announced

Weekly Digest of the Social Networking Space: Oct 29, 2008

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Web Strategy Summary This week, LinkedIn makes some considerable moves forward, first raising $22million that will let them stand the downturn … Continue readingWeekly Digest of the Social Networking Space: Oct 29, 2008

LinkedIn’s Applications Further Moves the Intranet Away from the Firewall

Although I don’t have any kids of my own yet, but I’m sure my kids won’t know what a firewall is when they reach the workplace. Why? firewalls, the enterprise security that maintains security between employees and the public on your intranet are going to be irrelevant –and LinkedIn and other SaaS products are making this happen –one URL at a time. I’ve expanded upon this a bit more in a recent discussion with the WSJ indicating the opportunity for LinkedIn and others. I’ve been in close contact with LinkedIn over the past year, and recently had lunch with their CEO to discuss their strategy, so I’ve been fully briefed on this platform announcement. Given the downturn in economy, this … Continue readingLinkedIn’s Applications Further Moves the Intranet Away from the Firewall

Video: Shoutouts from the Dallas Tweetup

Every wanted to know who was behind those 140 characters? Now you can. this 2 minute video you can hear 50 people shout out their twitter handles at last night’s Dallas tweetup. What’s a Tweetup? A group of social media enthusiasts who want to connect and networks. Despite all the tools that are available to us to communicate digitally, there’s nothing like meeting in real life. I help the worlds largest brands develop community strategies, yet, sometimes it’s the simply things that really tell more of a story then anything else, BBQ, Shiner Boch, and a $200 camera. That’s what community is really about: people. Speaking of people, I’d like to thank Paula Thorton (follow her on twitter) for organizing … Continue readingVideo: Shoutouts from the Dallas Tweetup

Cultural and Social Media Observations From Japan

I’m in Dallas Texas right now, perhaps the most opposite place thank Toyko where I’ve been the last week, and have been avidly sharing my observations via Twitter, the following are some of these observations, as well as a bit more context beyond 140 characters. These observations are more of a personal and cultural note, rather than my field report that focuses on the business aspect of social media in Japan. Internet Adoption high in Japan: I met the top executive of a marketing company in Japan and he told me that 2/3 of Japan’s 120 million residents are on the web. Yet most Japanese corporations do not invest heavily in web: This executive also told me that only half … Continue readingCultural and Social Media Observations From Japan

Your Online Reunion

Families are our first community, and it’s no surprise that I first starting experimenting with connecting my large family online as my first project. Today, I’m an analyst focused on communities for the largest brands in the world –and to think I start with a group of Owyang’s. What happens offline happens online, in fact our blood lines are now being found in Yahoo groups, geni.com (online family tree, where I have 291 blood relatives), wikipedia, and personal created communities. My family was able to connect online, and it eventually resulted in a large family reunion –which we then led a group of us back to our humble village in Zhongshan China two years ago. We had a second reunion … Continue readingYour Online Reunion

Intel’s Community Marketing: Fishing Where The Fish Are

Intel is known for trying out a variety of social media efforts, for better or for worse. They experiment, and continue to learn and iterate, I give them continual credit and reference them in presentations. One particular activity of note is what I learned from David Veneski, he tackled the join vs build question and made the call to join. Earlier this year, I visited Intel up in Seattle (correction: Portland) and spoke to David Veneski, a marketing manager, and spoke to his group about social computing strategies. He had deployed some successful marketing efforts, and reached communities where they existed, he had efforts to reach early tech adopters in Digg, as well as Slashdot. Both of these communities are … Continue readingIntel’s Community Marketing: Fishing Where The Fish Are