It’s my day job (and I spend most of my nights and mornings) staying on top of social technologies, being aware of them, experimenting with them, breaking them, and analyzing them for brands and clients. At least two days this week I worked 15 hours. If I can barely keep up, (I’m not the only one) so how do you? Are we moving too fast? Leave a comment here, or on the media page. Update Monday Morning: Thank you all for the kind words and support, I took a few days off blogging (although I had some other work to catch up on) but am now refreshed. I’ve made a resolution to try to look at the trends of the … Continue readingAre we moving too fast?
(Left: Clever HR ploy or relaxed place to work? Mozilla’s “Beach” must keep vacation requests to a minimum) Update: My host, Seth has responded from his community blog. I’ve been an observer of the browser market for some time, since I live much of my awake live within one, and have been privy to interview the IE7 team on their launch, and also have been recently got a demo from Flock’s CEO (my thoughts on the opportunities). Seth Bindernagel, of Mozilla’s Evangelism team invited me to swing by the Mountain View headquarters, I was in luck, as there were folks from out of town like Gen Kanai (Japan) that I’ve been wanting to meet for quite some time. As soon … Continue readingEvangelism, Technographics, Culture, and Early Adopters…A lunch time conversation at Mozilla
Click To Play Lars Schwenk, General Manager of Cyworld Europe shared with me what it takes to be a community, we were at Forrester’s Consumer forum in Barcelona. If you’re not familiar with Cyworld that have heavy penetration in South Korea, (50% of Koreans is a member — and that 95 percent of its target youth market is active –Marketwatch) where it was birthed. Find out his four components of community: Communication, Collaboration, Self-Expression and what he calls “Peeping”. Something I swear I’ve never done. I asked my Twitter network (over 1700 of them) what questions to ask Lars, and David Berkowitz wanted to know what we could learn from Asia’s deployment of Cyworld and what it means to the … Continue readingVideo: Cyworld, Social Network with Communication, Collaboration, Self-Expression and “Peeping” (2:30)
Everyone will approach Twitter in a different way, and should find the way that works for them, here’s my approach on Twitter: [Rather than answering “What are you doing” reframe your thinking to answer “What’s important to others?”] How I use Twitter While I am high volume twitter publisher (15 a day on average), I try to add value, here’s how: 1) As a ‘shared feed’ reader. I’ll post up links of what I’m reading that I find is interesting in near real time, and give some commentary. I try to add value here, rather than adding to noise. So use me as a news filter. 2) As a chat room. We collectively work out problems, issues, and … Continue readingHow I use Twitter, and you?
Relax from the location of your own desk or home and listen in to learn how to best use social media tools to enhance your web strategy. Here’s a few upcoming webinars I’ll be participating in, please join me. Your Social Network Strategy: Join or Build? My first official Forrester Teleconference My first research report will be answering this topic, and I’ll be presenting my findings and give marketers practical steps to move forward. Many of you are already familiar with my extensive coverage of the social networking industry, and even this well read list of “white label social networks” “The social networking industry is hot and hyped, leaving marketers confused on how to strategically engage. Marketers are being asked … Continue readingTwo Upcoming Webinars, Join Me! (And Seth Godin)
Background info: Social Graph If you’re not familiar with the social graph, it’s a representation of our relationships in social networks. There’s a movement underway to be able to separate our social graphs from the social networks, so we can ‘transport’ our friends whatever website we decide to use –without having to re add them. Start with Explaining what the “Social Graph” is to your Executives. Last night, at a roundtable hosted by the Conversation Group and new company called Something Simpler we conversed > debated > argued if the Social Graph can indeed be monetized. Naysayers Tom Foremski also fears monetization and suggests that “I think this could be the Achilles’ heel of social networks–if you push the monetization … Continue readingA Debate: Can the Social Graph be Monetized?
I’m respecting your limited time by publishing this weekly summary, please send to your busy executives. I’ve created a new category called Digest where you can start to track and access these going forward. Quickly scan the succinct and categorized headlines, read summary for analysis, and click link to dive in for more. You can subscribe to this digest tag only, which filters only these posts tagged digest. Need to make decisions about your web strategy? I’m here to help: subscribe to my blog, sign up for emails (right nav), follow me on Twitter, or add me on Facebook (I’ll add you back for each). Web Strategy Summary I’m starting to hear of OpenSocial creep into strategies of many brands, … Continue readingWeekly Digest of the Social Networking Space: Nov 28, 2007
I’m answering a lot of questions and see myself referring to the same blog posts and concepts over and over. There’s a few posts that I recommend that you read, some of them were published a few months ago, but are starting to become very relevant. In fact, I’ll send this post to a few clients that need to get up to speed. If you’re new to my blog, or need a quick review, please read these 10 posts: 1) The Three Spheres of Web Strategy (and the skills required) It’s a role at many large corporations, a program and defines a scope. Find out what it means (the three spheres) the roles and requirements needed to do it right. … Continue readingTen Web Strategy Blog Posts I wish you’d read
Recommended Reading Black Friday snarls websites as online traffic demands increase Of course, it’s now being followed by “cyber monday” Coke launches Facebook branded pages –are they morons? Anil thinks the latest game Portal has ties to previous games, I think it’s representative of how the web works. What happens when Tinyurl.com goes off line, does the internet cease to exist? Can Mozilla’s open data strategy be a savior to open data?
Katie Paine shares how internal teams use measurement of social media, she’s been doing PR measurement for years, and has evolved to measure social media. She’s often told me “if you can’t measure it, you can’t manage it”. Of course, trying to manage social media has been hotly debated in my last post. She invited me to present at her metrics conference a few months ago, but new hire training took priority. She’s one of the top thinkings and practitioners in the space, so give her your full attention in this video. Learn more about her company KDPaine and Partners, thanks KD for your time. You may remember the video blog, Web Strategy Show I used to run at PodTech … Continue readingVideo: KD Paine on Social Media Measurement, on Program Plans, Strategies, and Best Practices