Plaxo hosts your important information…and Lunch 2.0

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(Above: Joseph Smarr of Plaxo (and Lunch 2.0 lets’ me Check his Pulse, the theme at Plaxo’s Lunch 2.0, around 300 attended)

Lunch 2.0 was hosted at Plaxo, which has recently launched a new platform called ‘sync’ and a product called Pulse. What’s the need? Personal information from your ‘real’ network of family, colleagues, and friends you actually know have their contact information scattered about the web. Plaxo is offering a flavor of Personal Digital Aggregation that lets you or another user update their contact info and it cascades across all systems, including mobile.

Plaxo has evolved very quicly in the last few years, from fending off a nasty brand attack, acquiring hipcal, and now launching their latest platform, which has social networking components.

Many may not know how this new social network platform is different than many others (or why it’s compelling) so I’ll you respond via the comment section below. Read their post Oh geez, not ANOTHER social network…

Recently, colleague Robert did an interview of Plaxo’s latest platform, check it out to learn more about Plaxo being the Switzerland of social networking.

Below are some pics I snapped during today’s lunch, yeah they have a lot of toys and provided a LOT of great food and drink. There was a (two) DJs, lights, drinks, and lots of games and toys, see pics:

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Oh, and in case you’re wondering, Joseph is alive, he’s pulse is quite fine.