Signal vs Noise in the Attention Economy

There’s more and more content being produced, as every human with internet access and limited know-how can be a media platform. This results in those who want their messages heard to yell louder or intrude farther. Everyone wants to be heard, resulting what appears to be noise, with very little signal.

Steve Rubel suggests that we’ve hit an inflection point, resulting in ‘bankruptcy’

“We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore’s Law.”

It’s arguable that information is now segmenting down the tail of unique and specific interests. No more are the days of ‘mass’ media and majority popularity in content. I embrace the very specific interests and details of small loosely joined individuals making up niche communities. The right content is available for everyone, it segments.

Shel Holtz suggests that there’s NO attention crash,

“If you don’t care about it, it’s crap to you, even though it might be gold to me. The point is this: There really is no such thing as information overload, as long as the information is content that is useful to you. We can’t get enough information about the stuff we care about.”

[Our media interests are starting to fragment and specialize, as a result, content outside our preference area will appear to be useless noise]

I’m going to suggest that Shel has some valid points, there’s always been too much information for all humans, even before the birth of modern media. Humans will continue to prioritize their content sources in order to fill the voids in entertainment, knowledge, or other.

Content is getting smaller/faster humans are getting ready to consume more ‘bits’ of chunky information, hence the coinage of the term MicroMedia. I’ve observed Scoble scanning his feedreader, he ‘imprints’ a post to his mind, much faster than skimming or reading text. Read more, learn from Wikipedia: The Attention Economy