Trendwatch: “MicroMedia” provides bite-sized voice and video to micro audiences

MicroBlogging evolves to MicroMedia
Forget “Video Snacking” that term is soooo old, way back in April at Ad:Tech. That’s for short video content on the go, often consumed on mobile. 5-10 minutes of fast content.

In addition to Video Snacking, a new type of media style has evolved. You know about Micromessaging services like Twitter, Pownce, Jaiku, and 3Jam, many of the inner circle have adopted those.

Tools and conditions are favorable
Mobile devices are getting better at capturing video and audio. Some Nokia phones have 5 megapixel cameras in them. On board cameras are becoming standard for most laptops, and I’ve several webcams I can access at anytime. Like most online media and ways we communicate, we start with text, go to audio, and then evolve to Video, the same applies to the Micro channel. So what’s new? MicroMedia. What’s the definition of Micromedia here’s mine:

[MicroMedia: Quick audio or video messages published to a trusted social community. May be created and consumed using mobile technology, and often distributed using other social media tools, listen to this example.]

There’s a few pioneers using these tools, Scoble has been using Dave Winer’s Twittergrams at the Techcrunch 9 party. What’s a Twittergram? It’s him with his mobile phone dialing a number and doing a mini-podcast. It then publishes to Twitter, and he adds it on his blog. They are short, just about half a minute, and are mini-interviews. While Robert is clearly publishing it to the public, one should note he considers the world to be his trusted network.

More folks are creating and publishing videos to their networked friends (only folks they allow to see) on Facebook, there’s Kyte TV, and Facebook video. It’s really an evolution of email, now with video. David Geller’s Eyejot does this too.

These tools, while they could be broadcasted public, often have small controlled audiences of friends and families, they are Micro Audiences, or as what we call narrowcasting.

What’s to come?

More individuals will be publishing audio from mobile devices (then video) or video from the embedded cameras in laptops to their trusted networks. We’ll start to see more evolution of text to also these micromedia formats. Don’t worry, text isn’t’ going away, it’s one of the fastest ways to consume info, but we’ll see more richer media.