Media as a Services (MaaS)

Just landed in Singapore, an amazingly clean city, looking forward to learn about the tech culture. It was quite a commute getting here, nearly 20 hours from SFO to HK, to Singapore, but well worth it. My presentation for the main congress (I’m giving another one to the local university) is about audio and video podcasts for the enterprise.

While looking at the program, I was seeing quite a few topics on preparing the IT infrastructure for streaming media, or preparing the anticipation of the enterprise being the media producer. I’m not so sure that’s the way it’s going to unfold.

The more I think about it, I see Google, PodTech, and a variety of other media creators to be where content is created, uploaded, and distributed –it doesn’t have to be hosted on the enterprise.

There’s a lot of talk about Software as a Services (SaaS), and we’re seeing more evidence of this as raw computing power, storage, web-architectures, and I think it’s spreading to the media space.

I’m part of the Media 2.0 Workgroup, a great feed to subscribe to if this topic interests you, I hope some of those folks in the group chime in.

Perhaps the greatest thing that enterprises could do is to make sure that 1) Those media networks (and whatever comes next) are never blocked from the firewall 2) there’s enough bandwidth to easily view any of those networks 3) Empower, educated, and encourage employees to join those media networks –as that’s where the conversations about a market will happen.

Media will be uploaded, edited, modified, shared, published, and mashed into new forms in the “cloud” –all outside of the corporate firewall.

I started to read Everything is Miscellaneous by David Weinberger, it’s an easy read, I’m already half way through the book by reading on the plane.