I gave a presentation at Social Media Club yesterday, and the topic of customer reference programs came up. If you’re not familiar with them, those are corporate marketing programs that are responsible for harvesting positive customer opinions (ignore the negative ones) and share it with prospects…Well that’s all about to change as prospects can find customer opinions on the live web.
If you’re interested in knowing more about this, Marketing Profs (one of the top resources for the evolving marketer) will be having a digital conference this Wednesday, register for free for our 3pm EST session. I’ll be one of the presenters, and you’ll be able to ask questions at some point to us.
If you don’t have time to dive into the all day virtual conference, you can check out the post that started it all; “The impacts of social media to customer reference programs“.