Web Strategy Show: Eric Peterson, Web Analytics Guru on Measurement, Engagement and Attention

This was one of my favorite discussions, Eric and I have been exchanging ideas on blog posts about the terms “Engagement” and “Attention” and the value that they bring as we start to measure social media.

I even posed a few interesting questions to Eric, which he was very eloquent and professional in responding to. Did you know that Eric recently left his full time job to now be a Web Analytics Consultant? You can learn more about him at Web Analytics Demystified.

Did you like this interview? You should also check out my interview with Avinash, or you can learn more about the Web Strategy Video Show.