New York Times on Online Video

Keith Schneider of New York Times interviewed me over the past few weeks regarding my personal thoughts to the growing online video and social media space. His article, primarily focused on the Diet Coke + Mentos phenomenon “Eepybird” gives insight how a small passionate content creator could impact global brands and capture 2 minutes of the world’s attention.

“Where there are eyeballs, there’s money,” said Jeremiah Owyang, the director of corporate media strategy for a media network in Palo Alto, Calif., “Producers are putting interesting content on the Web that they’re getting paid for. It’s just the start.”

For some reason, hyperlinking to NYT is challenging, you can copy and paste the following URL at:

It doesn’t take more than a small reaction to be well timed for the viral explosion to take off using the web.