What Booths Should I visit at CES?

Ok, as I just stated, I’ve never been to CES before, and I want to know from those that have been there before.  CES is massive, there are so many things to do and see.  Wikipedia reports that:

“2006 Attendance was over 150,000 individuals in 1.67 million net square feet of space making it the largest electronics event in the US.”

The CES website itself is quite large and detailed, check out this floorplan and layout section or try this interactive map. I see that Hitachi is near Sanyo and Canon.

So please help me out ,what booths should I go to?  Who has the best swag/schwag?  Who has the most interesting displays?  Which products are the must see?