What the 2007 Web Strategist Should Know (Resources from Internet Strategy Forum)

Internet Strategy Forum
As a resource for Web Strategists, Steve Gehlen (founder of the Internet Strategy Forum) has helped to organize and unite those that are responsible for corporate web directions. We’ve been maintaining contact over the past year, and I even had the opportunity to get lunch with Steve himself at Webvisions last summer.

If you don’t know, he’s on a mission to create a user group of Web Strategist, and has already lined up resources, meetings and educational events. He and those participating have done a tremendous job so far. Each year Steve and the ISF publishes a report that tracks our industry.

What is a Web Strategist?

In my words, a Web Strategist is responsible for the long term vision of a corporate website, they should balance the trilogy of Business Needs, User needs, and Technical limitations.
About the 2006 Corporate Internet Strategist Survey Results:
One excerpt from the press release indicates that

…the majority of Internet strategists have a professional background in either traditional marketing (31%) or traditional IT (29%).

The majority of companies still drive Internet strategy out of the marketing department (58%) while the data shows a reduced role for IT (4% drive Internet strategy, down from 7% in 2005).

However, 20% of companies have a stand-alone department that drives Internet strategy, an emerging trend.”

I’ve access to last year’s report, and also participated in the survey for this 2007 one. There’s also a detailed report for download, you’ll need to pay for it so it can get expensed. It answers questions like:

  • What are the top challenges for Corporate Web Strategists?
  • What is the common educational background?
  • What percentage of Web Strategists make over six figure salaries?
  • What is the typical budget your programs should have?
  • How large are your teams?

You can sample a 4-page research brief. This is free and can be made available to anyone for download (PDF).

Join your local ISF Chapter
If you’re interesting in getting more involved or want to contribute and assist other Web Strategists, you can join a local chapter, Austin, New York, and Portland are active, I was involved as a charter member of the Silicon Valley group.

Now that I’m at PodTech, which is a vendor to Corporate Web Strategists, I’m no longer affiliated with ISF, but am a friend to the organization, as such I was not paid to write this post, but consider it a resource to my audience. I’m no longer participating in ISF, but will emerge perhaps in another role. I wish you luck this year my friends.

Update Tuesday, Jan 2nd:

Clarifications from Steve:

Short on time or not near a chapter? Prospective members can join without being affiliated with a chapter since all events are available via webcast.