Looking Forward Past “Web 2.0”, Predictions for Technology in the next 1-10 years

This post is a summary of a user group presentation in Fremont on Jan 30th, 2007, hosted by Hurricane Electric, a Managed Services web host. I’m live blogging from The Silicon Valley Web Builder’s second event focused on the “Beyond Web 2.0” I’ve graciously accepted Bess Ho’s offer to be the moderator for the panel, we have Sean Ness Co-Founder at STIRR.net & Business Development Manager at Institute for the Future, Dmitriy Kruglyak CEO & Community Steward, Trusted.MD Network, and Harry McCracken the Vice President/Editor in Chief, PC WORLD. This is a unique event, unlike other conferences that focus on current technology. This is glimpse into the future of web, technology, information, and how society will mix with it. There … Continue readingLooking Forward Past “Web 2.0”, Predictions for Technology in the next 1-10 years

Branded Community Sites launched by Yahoo (Is this outsourcing your corporate web team?)

My friends that work at Yahoo and I agree that Yahoo is more of a Media company than anything else, so this announcement comes at very little surprise. Yahoo has launched some interesting community platforms that aggregate content from a variety of their properties. Check out their Nintendo Wii platform site, it: Pulls in videos, social networking from existing yahoo profiles, there’s also message boards, FAQs, Content, ratings, trackbacks (a form of a memetracker) ecommerce modules, Q&A with Yahoo Answers, all with the feel of the branded experience of Nintendo. There’s quite a few social aspects to this platform, where interaction with other real individuals is part of the core concept. Now that Yahoo is doing the job of Nintendo’s … Continue readingBranded Community Sites launched by Yahoo (Is this outsourcing your corporate web team?)

Podcast Interview: Jennifer McClure on Marketing Voices (PR folks should listen in)

To many, Jennifer McClure is one of those special people in the PR industry, she’s shared with me her passion for Public Relations, Social Media, and has helped to found a resource for our industry called the Society for New Communications. As well as the research arm called Society for New Communications Research. They’re having a conference in Vegas soon, co hosted with Ragan PR, I recommend you attend if given the opportunity. I went last year, it was held here in Palo Alto and I had an enlightening experiences. A few months ago Jennifer and I spoke at Ragan PR in Chicago, I took notes of her session. Jennifer Jones has interviewed Jennifer McClure on Marketing Voices. I recommend … Continue readingPodcast Interview: Jennifer McClure on Marketing Voices (PR folks should listen in)

ROI of Business Blogging is not a Myth. Reviewing Forrester’s “Calculating The ROI Of Blogging”

(Left: Thomas Hawk’s photo of Charlene Li) Reviewing Charlene’s ROI of Business Blogging Research Charlene Li sent me copies of her recently published Calculating The ROI Of Blogging from Forrester. It also included a PDF A Case Study A Look At The ROI Of General Motors’ FastLane Blog. Given my interest in the topic, she knew I’d give a fair review, and has given me permission to discuss it without giving the document away to others. Previously, I’ve been very involved in this discussion, earlier this month I stated that corporations still require justification for business blogging (I’ve been talking to quite a few folks in corporations lately) in fact I even stated that you can’t measure the ROI of … Continue readingROI of Business Blogging is not a Myth. Reviewing Forrester’s “Calculating The ROI Of Blogging”

Do you Hate the term “Social Media?” (I don’t) then help come up with a better term

Last night over dinner, Kristy Wells (who is one of the founders of Social Media Club) and I discussed the usage of the term Social Media. I gave a lot of thought to that term before using it. Before, I was using the phrase Community Marketing as that is really the corporate end result that these tools are doing. The biggest criticisms folks have against Social Media is that Media can’t be social, I first heard that from Dennis. I’ve thought about some other terms such as “Socializing Media”, but that just sounds odd. “Conversational Media” doesn’t work either, as not all of the tools exhibit conversational traits, some have unwritten gestures. To me, the term “new media” is even … Continue readingDo you Hate the term “Social Media?” (I don’t) then help come up with a better term

Video Interview: Ben Edwards, Social Media Practice Leader at IBM

Ben Edwards is an evangelist that I respect. He’s at IBM (a PodTech client) and been involved from the early days in helping to progress communications forward. We talked about what it was like to help a culture open up using communication tools to reach customers. When I was building out my Social Media programs at my recent corporate employer, I often use IBM as a model for a large company that is progressive with communication. Last week, I had the opportunity and privilege to speak with Ben on a panel on Business Bloggging. I was able to get a few minutes away and interview him regarding IBM’s social media strategies. They’ve deployed blogs, wikis, forums, events, and even have … Continue readingVideo Interview: Ben Edwards, Social Media Practice Leader at IBM

The Impacts of Social Media on Corporate Customer Reference Programs

Customer Reference Programs to transform due to Social Media This post is intended as a resource and a start of a discussion for those that manage Corporate Customer Reference Programs, please forward this post to the right person in your company. [Social media tools enable customers to share with prospects, creating both disruptions and opportunities for customer reference programs] This is an important intersection that required some light in a recent Customer Reference conference. Social Media (Blogs, forums, podcasts, social networks and other tools) impact nearly every arena of the corporate organization. I’m not part of the Word of Mouth organization, nor part of the Customer Reference industry, but I am a Social Media consultant looking in. Value of Customer … Continue readingThe Impacts of Social Media on Corporate Customer Reference Programs

Hashing out ideas with the Media 2.0 Workgroup

Media 2.0 Workshop is an aggregation of voices in the New Media landscape, you can easily subscribe via one feed or grab the OPML. If you’re familiar with my writing style and focus, you’ll know that I focus on how Corporations can benefit by using the web. The changes in power that Social Media provides the power to the participants. My frequent theme is letting go to gain more, and to become a participant. I’m most specifically interested in the intersection and collaboration of customer and corporate media to improve communities As a professional, I grow by hashing out ideas, memes, and themes with folks that have similar passions. Friend Daniela looped me in with Chris Saad, and has asked … Continue readingHashing out ideas with the Media 2.0 Workgroup

Lessons in Blogger Ethics

(Left: I took this picture of Shel Israel using my color selector feature my Canon SD600) Last night during coffee after dinner, Blogging Jedi Master Shel expressed to us of his concerns with some situations of bloggers taking advantage of their power, or organizations fearing bloggers. When he talks, there’s usually great wisdom or a lesson to be learned, this was no exception. These four instances of abuse of power by bloggers and those that were watching bloggers. I suspect this trend will continue, just as it does for politicians, journalists, and anyone who obtains power. Blogger ethics call for being 1) Honest and fair, 2) Minimize Harm, and to 3) Be Accountable. I would add that any blogger should … Continue readingLessons in Blogger Ethics