Communities over Audiences, chatting with the NYTimes

Keith Schneider a reporter from the NYTimes called me yesterday, he’s been reading my blog.

We had an interesting conversation about Community, Blogging, Podcasting, Social Media and what I do at Podtech. Interesting time for the NYTimes to call a Social Media shop, some of my colleagues say the WSJ is sacred. I had him call podcasting early adopter John Furrier, PodTech CEO for followup conversations about PodTech. Maybe I’ll get in Keith’s next article, maybe not, either way I was glad to meet him, and we ended the conversation with me inviting him out to Palo Alto. I’m always amazed at how powerful blogging can be.

Keith is one of the pioneers that helped to craft the first wave of journalism in the broadcast era, he would pound out stories on electric typewriters, I give him great credit as an early communicator. He pointed out that we at PodTech are crafting the media of the next century.

We chatted about social media, long tail niches, and the small right communities are sometimes more important than big audiences. The fact that he reads my blog is testament that my small readers is the RIGHT readers.

Replace the word Audience with Community
One of the key conversation points was that I’m trying to purge my vocabulary of saying the word Audience. That word is dead to me. We’re in the era where the audience is on the stage, participating, communicating and sharing. It’s about interactive Communities.

What’s happening is that passion communities are forming around niche topics and interests, (even topics as dull as Data Storage) most folks belong to several communities. The internet also helps us to be part of many communities, it’s easy to maintain relationships and communicate with others of the same interest.

Audiences are about passive readers/listeners/watchers. Social Media is enabling people to interact, share, and contribute to topics of interest like never before.

Keith, call me up when you want to talk more about blogging, I’ve consulted Executives at Fortune 500 companies to Junior High Students on being part of the conversation, I’d love to see you join the blogosphere.