I’m starting to discoverer that Social Media is indeed part of the corporate budget for many companies this coming year. We’re getting contacted from curious Marketers who have a wide degree of understanding and deployment. I’m hearing this from clients, prospects, and other folks that help companies deploy Social Media.
Many companies are contributing a few thousands to tens of thousands per month on developing programs that are designed to reach out and join the online communities. I don’t know in all cases where this budget is coming from, but I do know that old world print advertising dollars are shifting to ‘new’ media, and Social Media is part of this.
2007 to be the year of Online Communities.