Engage or Die!

Brian Solis captures several weeks observations into this very analytical post.  His final conclusions are to Engage or Die when it comes to social media:

“This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media.