Video: UCLA Tasers student for not having library card. Public Relations Consultation needed.

This is a disturbing and sickening video, watch at your own risk. Listen to the screams of the student being tortured while detained because he didn’t have a library card. Is this how to treat customers?

UCLA responded with this thoughtful response.

Date: November 15, 2006
Contact: Office of Media Relations ( )
Phone: 310-825-2585

Statement from UCLA Acting Chancellor Norman Abrams About Incident at Powell Library

University police are investigating an incident late last night in which police took a student into custody at Powell Library. Investigators are reviewing the incident and the officers’ actions. The investigation and review will be thorough, vigorous and fair.

The safety of our campus community is of paramount importance to me. Routinely checking student identification after 11 p.m. at the campus library, which is open 24 hours, is a policy posted in the library that was enacted for the protection of our students. Compliance is critical for the safety and well-being of everyone.


Good folks in groups like the Blog Business Summit and Womma could consider helping out Federal, Government, and Educational groups. They may be at more risk than businesses. Awareness and adoption is probably even slower.

Citizen journalism is everywhere, many people have on board cameras and video recording abilities on most cell phones. Social Media uncovers many secrets.

Note to self: Always carry library card.