Web Strategy: Cross Medium Experience (TV and Internet)

If you didnt’ get a chance to see it, last night was the premiere of Discovery Atlas.  Using solid high quality (hi def?) video they’re capturing unique stories of countries around the globe.  Part of their experience is an interactive state on the web, where content is changing real time during the show in real time.  Yes, the website content is contextual and changes depending on what’s occuring on the show.  This first segment was about China, which will be followed by Brazil.  You can join the forum and chat with others in real time to build community.

Web Strategy

For TV shows that want to build community, deploy an interactive social site that engages a wide range of users, provides extra information and promotes sharing and conversations among your community.