By Jeremiah Owyang and Jessica Groopman, Kaleido Insights Analysts. A new category of software companies must emerge, these companies enable a business to manage multiple virtual assistant experiences from one single platform. Business needs: marketing, customer care, and other departments are struggling to manage various virtual assistant and AI platforms ranging from Alexa, Cortana, Facebook messenger, and beyond. The APIs will frequently change, often without notice, multiple scripts will have to be integrated and managed per each platform. These vendors have the following features: Enable a business buyer to manage a single set of chat scripts from a single platform, Manage changing APIs from various Virtual Assistant companies, reducing customization by the business buyer Enterprise-class data security and compliance Provide … Continue readingVirtual Assistant Management Systems (VAMS)
By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company? Is it right for your loyalty program? Is it just hype? Should you deploy? Our analysis of what you should consider. Keep in mind, many of these are corporate announcements of intention to launch the programs, few are currently deploying. A few examples: Recently, restaurant holding group Chanticleer (franchises include Little Big Burger, American Burger Co., Hooters, Just Fresh, and BGR) announced its intent to use a blockchain-based loyalty coin for rewards across its dining brands, Japanese ecommerce giant Rakuten just … Continue readingAnalysis: Should Blockchain Power Your Customer Loyalty Program?
The vast discussion at Barcelona’s Mobile World Congress isn’t about new devices, but instead about the promise of what an ultra fast 5G network will do. Not only will it enable you to have a fast connection for rich media on your mobile devices, it will also empower many devices to quickly communicate to each other. This is key as we see the rise of the Autonomous World, where intelligent machines can operate independently of direct human control. How Your Industry will be Impacted by 5G Working with my partners at Kaleido Insights, we conducted analysis to predict what 5G will mean to a variety of industries, you can read the full post to find out more. Smart grids and … Continue reading5G Networks will give rise to Intelligent Devices
The third report in our series on Corporate Innovation, this report documents how companies have organized for innovation success. When innovation occurs in multiple pockets throughout a corporation, organizing to thrive and achieve results may seem an arduous––if not impossible!––task. In Catalyst Companies’ new research report, we detail five models that corporations are organizing under to achieve maximum efficiency, ideation, collaboration, and output from their innovation programs. It’s much like building an orchestral ensemble, wherein a conductor leads multiple musicians and instruments that must act in concert in order to make beautiful music. For each of the five distinct models for corporate innovation, we pair them with easy-to-grasp metaphors that relate to how musicians organize as they mature in their … Continue readingReport Details 5 Models to Organize Internally for Corporate Innovation
As part of my continued research stream on corporate innovation at Catalyst Companies, an Innovation Council, we’ve completed 3/4 research reports on how large companies are acting more like startups. Here’s some of the findings of how companies formalized innovation programs are shaping up. In this latest research effort, which I partnered with Jaimy Szymanski, looks at how companies are measuring their innovation efforts. Success of Innovation Programs Depends on Metrics We’ve identified the most common innovation programs in previous research. However, these programs – and innovation efforts themselves – will fail if metrics are assumed to be equal across all domains. Challenge: Early innovation efforts shouldn’t be measured by revenue –especially when compared to billion dollar product lines. So how … Continue readingResearch: Measurements Critical For Corporate Innovation Success
Our latest research at Kaleido Insights from my colleague Rebecca Lieb Download here: Global Content Strategy: This is Going to Be Big! Enterprises are still in the early stages of integrating content strategy as a discipline, not only into the marketing mix, but also into operations and technology. Multinationals face a much more complex challenge: scaling content across borders, languages, cultures, and teams. This report examines the specific challenges of creating an effective global content marketing strategy, as well as best practice recommendations. Global content operations tend to operate either top-down, or bottom up. We learned neither approach works in isolation. Global content groups must enable local territories, but local (regions and/or countries) must be provided with sufficient autonomy to make … Continue readingGlobal Content Strategy: This is Going to Be Big!
Download the full Kaleido Insights report. Our latest report is out, led by my colleague Jessica Groopman and building off prior blockchain research I’ve conducted. Beyond the cryptocurrency hype, how will Blockchain actually impact business models? When it’s combined with IoT technology, it will give a rise to autonomous systems working strongly. Here’s the report “The Internet of Trusted Things: Blockchain as the Foundation for Autonomous Products & Ecosystem Services” where we outline specific business use cases, and how it can impact supply chain, IoT network management, end user authentication, on-demand asset sharing networks, and finally, smart contracts. This report is for forward-thinking executives and innovation leaders interested in exploring how distributed ledger technologies support IoT and automation strategies … Continue readingReport: Blockchain + Internet of Things = Trusted Automation
Mercedes Self driving car concept: Let’s look at each other! With a self driving car, what will you do with that extra time and money? Plan now, they arrive in 2–3 years. Time Savings: The average American commuter spends 50 minutes a day going to work and back. With self driving cars emerging in just 2–3 years, what will you do with your reclaimed time? Me? I sometimes take an Uber or Lyft to downtown SF from Silicon Valley, traffic is gnarly, parking is frustrating and expensive. I use this downtime to: catch up on emails, listen to audiobooks/music and relax or take a nap — it’s already like a self driving car. BMW’s self driving car concept, I’ve seen this first-hand, impressive. … Continue readingSelf Driving Cars will save you Time and Money
It’s Thanksgiving weekend, and crazed consumerism is the top activity, both on Black Friday, Cyber Monday, and everywhere in between. Many shoppers are filling up physical shopping carts (hopefully avoiding a nasty elbow or two) and online shoppers are filling up digital shopping carts. Shopping carts (both physical and digital) will be an anachronism in just several years. In the near-distant future, goods will be delivered before we realize we want them, in a predictive manner. As we interact with products at physical showrooms or online, samples will arrive to our homes within hours, enabling us to try-and-buy, in a fremium model, that we’re already used to with online web services, like online photo sites, online storage, or email applications. … Continue readingThe Future of Shopping Does Not Involve Carts
By Jeremiah Owyang, Jaimy Szymanski, Jessica Groopman, and Rebecca Lieb of Kaleido Insights. Drone swarm. Image from the Internet of Things Institute. Drones aren’t just for sci-fi stories anymore. They have practical applications for the military, enterprise businesses, and consumers, and are gaining ever more traction with all segments. But this shift has much broader implications. Kaleido Insights’ methodology for analyzing emerging technology assesses the impacts on humans, on businesses, and on ecosystems at large. As part of our ongoing coverage, we’ll be analyzing a series of topics using our methodology to help business leaders first understand, and then see beyond the bright and shiny and cut right to what matters. In each post, all Kaleido Insights analysts conduct a joint analysis … Continue readingKaleido Insights’ Impact Analysis on Aerial Drones