Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Lack Of Signal In A Sea of Noise There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view.   My career mission?  To cut out the hype and help companies make sense of what to do. For those fraught with information overload, this definitive matrix distills what matters. Situation:  New Contender Shakes Up Industry Google has entered the social networking play with “Buzz”, and by the look of it, this time it’s for real.  There’s a lot of market confusion on how they could stack up, so here’s my take.  Let’s cut the noise and get to the heart of it with a comparison matrix … Continue readingWeb Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Microsoft’s Office Web Apps Is “Me Too” To Google Docs –Yet Gives Enterprise Options for Collaboration and Security

This post was collaboratively written on a wiki by Jeremiah Owyang, who maintains a focus on Customer Strategy and Ray Wang, who maintains a focus on Enterprise Strategy. Together, we’re covering the convergence of emerging technology, Ray has cross-posted on his blog. Summary Microsoft gets serious about collaboration using the web and it’s office products by offering Microsoft Office Web Apps. On the consumer side, it’s just catching up to Google Docs, Zoho, and whatever collaboration start-up emerges. On the enterprise side, this could give internal teams real-time collaboration tools –and close security gaps through an on-premise solution. Regardless, IT must develop a collaboration strategy or run the risk of being blind-sided by business units developing it without them. Microsoft … Continue readingMicrosoft’s Office Web Apps Is “Me Too” To Google Docs –Yet Gives Enterprise Options for Collaboration and Security

Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008

Seeking stats for 2009? They are being compiled on this updated post. Stats on social networks are important, but I’m going to need your help in creating a community archive, can you submit stats as you find them? I’m often asked, “What are the usage numbers for X social network” and I’ve received considerable traffic on my very old post (way back in Jan) of MySpace and Facebook stats, even months later. Decision makers, press, media, and users are hungry for numbers, so I’ll start to aggregate them as I see them An industry analysts’ perspective on web measurement: To be clear, my employer Forrester doesn’t provide specific numbers about social networks like Compete, Comscore, Nielsen or others, we conduct … Continue readingSocial Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008

Survey Results: Web Strategy Survey May 2008

Summary: If you don’t have time to read the rest Overall, the readers of this blog are above satisfied with the blog, with the content and insights provided. Many readers are in the marketing services industry, at small companies and in the United States. There is room for improvement to add more case studies, and provide how to guides, and to improve grammar, and publish more succinctly. Feedback is important to me I’m big on an open feedback loop, for my blog, for my company, and for my clients, the more we know about each other, and the better we communicate, the greater are the opportunities for improvement. While I carefully studied every single response and every single graph, the … Continue readingSurvey Results: Web Strategy Survey May 2008

Feedback on my Twitter Usage –I listened

I’m very conscious about listening to my community, it’s one of the practices I suggest to my clients, so I’d better eat my own dogfood. A few days ago, I asked you what you thought about my Twitter usage. Here’s the results, I took some time to count up the 89 comments that came in (some were not relevant) and tried to put them into buckets. I’m pretty anal, so being a researcher is really a good fit. At SXSW I met someone who works at a PR agency, most of the account managers are following my tweets, and some of them complained to him about my high frequency, ironic. Here’s what you said (please note some were subjective, I … Continue readingFeedback on my Twitter Usage –I listened

Getting mixed signals about my Twitter Usage: Tell me what you think

On my twitter profile page, I have a link to a post that indicates how I use Twitter. I try to be forthcoming on what to expect. It’s also no secret that I tweet links to just about anything I think is interesting, add anyone who adds me, and I ask many questions to my network. I rarely talk about my ‘lunch’, and nearly everything I tweet about is related to social media, web marketing, business, and sometimes politics. On average, I’ve calculated I tweet about 15 times a day, pretty much once an hour per awake hour. For me, it is the most immediate conversation I can have, I love the interaction. Spectrum: My tweets are too much Last … Continue readingGetting mixed signals about my Twitter Usage: Tell me what you think

A Complete List of the Many Forms of Web Marketing for 2008

This is an updated revision of the 2007 version, which was one of the top viewed posts for the entire year. I’ve added quite a few new forms as they’ve emerged or come to maturity over this last year. Translations If you’d like to translate this, feel free to do, then leave a comment below, I’ll add you to this list, as well as call you out in a separate post. Indonesian Version of this post Italian Version of this post French version of this post German version of this post Russian version of this post Summary and Audience This document catalogs the many tools and tactics available for corporate web strategy in 2008. Even if your strategy or resource … Continue readingA Complete List of the Many Forms of Web Marketing for 2008

Weekly Digest of the Social Networking Space: Jan 7, 2009

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts. Web Strategy Summary Due to slower … Continue readingWeekly Digest of the Social Networking Space: Jan 7, 2009

Weekly Digest of the Social Networking Space: June 25, 2008

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my analysis, and click link to dive in for more. You can subscribe to this digest tag only, which filters only these posts tagged digest. Web Strategy Summary This week’s focus delivers more on data and web usage, primarily after the launch of Google’s “Trends” tool, which offers a way to track activity on all websites. More reports on the growth of social networks, it’s funny how bloggers twist it each month, … Continue readingWeekly Digest of the Social Networking Space: June 25, 2008

Weekly Digest of the Social Networking Space: April 2, 2008

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an analyst. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my analysis, and click link to dive in for more. You can subscribe to this digest tag only, which filters only these posts tagged digest. Need to make decisions about your web strategy? I’m here to help: subscribe to my blog, sign up for emails (right nav), or follow me on Twitter. Web Strategy Summary Culture continues to be impacted by social networks, more real world case studies emerge and adoption continues to … Continue readingWeekly Digest of the Social Networking Space: April 2, 2008