Why Media and Corporations Should Allow Content to be Embeddable
If you work at an online media company, or are a stakeholder for content on a corporate website, forward this to the decision makers and engage in an email or in person dialog. How Media and Marketers are Missing an Opportunity A few days ago, I embedded a slideshow of fantastic images from Beijing’s opening Olympic ceremony. An embed is code that I can easily paste into my blog post, and it will show media (such as a youtube video). [The community will ‘scrape’ content that is valuable to them, often without attribution. Get ahead of their behaviors for your content and package it for them] Within a few hours, a commenter informed me of the actual photography source, the … Continue readingWhy Media and Corporations Should Allow Content to be Embeddable