Scorecard: Should Startups Have Community Managers?

Marshall poses the question (and does analysis and conducts informal interviews) do startups need Community Managers? He points to my growing list of enterprise class companies who are adopting these roles, but we should also examine the startup. First of all, if you don’t know what a community manager is, start with these four tenants on my blog, or read the Forrester report (aimed towards corporate, not startups) how to staff for social computing. An excellent piece, but let’s step it up and look at the bigger question, for startups, corporations, or mid sized companies. The real question to ask is “Should companies engage customers and prospects in a collaborative nature online”. The answer? “it depends”. Marshall’s post gleans opinions … Continue readingScorecard: Should Startups Have Community Managers?

People on the Move in the Social Media Industry: July 13, 2008

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Wishing Dawn Foster who is striking it out on her own and leaves Jive Software to start a consulting practice. I’ve met her before, and she’s a very strong performer on my panels, her consulting bio is on her site Shannon B starts as the Community Manager at Zeer.com a grocery review community that just made Time Magazine’s Top 50 Websites in 2008 list. Connie Bensen, a key fiture in the Community Manager space has now made a job move to Network Solutions, and writes the following thank you. Shel has more … Continue readingPeople on the Move in the Social Media Industry: July 13, 2008

List of Full Time Social Media Professionals Grows

When I first started this list, there were about 8 names on it, just about every day, I continue to add more names, and I’ve thus had to segment the list out by verticals. What is this list? It’s a list of full time social media professionals at Enterprise size companies. As noted in my recent research report, there are two main roles that are appearing, the social computing/media strategist (I count 54 folks on my list), and the community manager (I count 47 folks). When I wrote the report it was focused on interactive marketers, so it didn’t include an R&D viewpoint, as such, I’ve now added a third category to the list of product managers that create social … Continue readingList of Full Time Social Media Professionals Grows

People on the Move in the Social Media Industry: July 7, 2008

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Shannon B takes the helm as the Community Manager at Zeer.com a grocery review community Mzinga gets Rachel Happe, who will lead up a strategic consulting group. Rachel hails as a former IDC analyst covering the space, I look forward to learning more about her new program. Bryan Person joins White Label Social Network LiveWorld as a social media evangelist. A great fit for both of them, wishing them both the best. I expect to see Bryan closer to the conversation I take in, as I cover this space. This one is … Continue readingPeople on the Move in the Social Media Industry: July 7, 2008

Social Software: Here Come The CMS Vendors

I’m in the unique position that I get to speak to enterprise brands, white label vendors, and now CMS vendors on a regular basis, here’s what I’m seeing: It’s now quarter 3, and I start research on the big report, the Forrester Wave (learn about the reports) on the Community Platforms (White Label Social Networks) the Vendor Catalog of this space will be published for clients in the coming days. The process, which has been completed for many other markets, is detailed, granular, and will take me over 10 weeks to complete. The results will yield a report that indicate the strength and weaknesses of those vendors for enterprise class interactive marketers. [Trend watch: Enterprise CMS Vendors to enter the … Continue readingSocial Software: Here Come The CMS Vendors

Gen Y Enter Stage Left, Baby Boomers Exit Stage Right

Been a busy week, I was in L.A. (twice) helped many clients, and now am off to NYC today on Sunday in preparation for tomorrow’s Forrester Finance Forum. Aside from the hectic schedule, there are two major changes in my life: 1) My kid sister enters the workpace, 2) My parents contemplate retirement. Me? I’m in the middle, “Jeremiah-in-the-middle” as a young Gen Xer, experiencing it all unfold. Gen Y Enter Stage Left Last weekend, my kid sister (yes, the one who said she only uses email to communicate with old people like me) has graduated from college. 10 years my junior, she starts her first full time job in San Francisco. Already armed with a network connected to her … Continue readingGen Y Enter Stage Left, Baby Boomers Exit Stage Right

People on the Move in the Social Media Industry: June 10th, 2008

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Mike Street has joined Zezza Network as the Director of Social Media Marketing. Working on adding social media interactions across all accounts and mainly working on Jim Beam’s, “The Stuff Inside” campaign. Jason Falls has recently assisted with the hiring of a new social media expert, interesting story. Tom Raftery to join RedMonk to focus on Green issues as an analyst, congrats! Dave Fleet has accepted a position with Thornley Fallis Communications (social media and PR) as a Senior Consultant, working out of their Toronto office. How to Connect with others: Submit … Continue readingPeople on the Move in the Social Media Industry: June 10th, 2008

What I learned meeting the Executive Recruiter: Natives, Immigrants and VPs of Marketing in Social Media

Just got back from meeting with an executive recruiter, no, I’m not planning on leaving Forrester, I was helping a friend, as well as doing some research about social media skillsets. You see this recruiter (he’s left a comment, and his name is Matt Raggio, you can reach him on his website) finds executive talent for social media startups here in Silicon Valley. He’s well connected to the VC community, and knows when leadership teams need to be built out. See the challenge for many companies right now is that social media is a very important aspect of marketing, especially if your company is selling soical media products, services, or software. While the traditional forms of marketing don’t go away … Continue readingWhat I learned meeting the Executive Recruiter: Natives, Immigrants and VPs of Marketing in Social Media

Before you hire those Social Media Services

Social Media, an in demand service, spurs traditional vendor offerings There are more and more advertising, interactive firms, search engine marketing firms that are starting to offer social media services, but be warned: before you buy, do your homework and check out if they are walking the talk. [Many traditional marketing service agencies are now offering social media services, often as a bundled service. But before you buy, do your homework and do a thorough background check] A few years ago, I was developing and evangelizing the social media program at a large company. I was a full time employee, and was a low level web marketing manager. We started to kick off the CIO blogs, and the advertising agency … Continue readingBefore you hire those Social Media Services

People on the Move in the Social Media Industry: May 18th, 2008

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: SF based Adam Metz has become a partner at theMIX, leaving Launchsquad. The company does social web strategy consulting, business development and public relations for a varied set of clients Kristen Taylor started a new position as the Online Community Manager for the Knight Foundation (who funds online journalism and community); previously, she was the Associate Director of Online Content and Social Media for PBS. Antonio Salgado Leiner of Mexico is excited to be new media and social media manager to social computing director at NeoSocial Media. Congrats to Jackie Danici who … Continue readingPeople on the Move in the Social Media Industry: May 18th, 2008