ComScore has released it’s usual monthly roundup of industry data based upon their 2 million user survey. Some of the highlights of the survey are: Top five web properties Yahoo, Google, Time Warner, Microsoft Sites, and Fox interactive media. No interesting change there, those are the typical big five. Top advertisers The leading Advertising networks are: Advertising.com, ValueClick, Google Ads, Tribal Fusion, and Blue Lithium Web Campaigns and Seasonal Trends “The Simpsons Movie drove traffic to the Burger King site, resulting to increase of 4.2 million customers or increase of 774%. The release of several anticipated films including Transformers and Harry Potter and the Order of the Phoenix, traffic to movie ticket sites also propelled the tickets category up 12 … Continue readingComscore, by the numbers for August, 2007: Burger King/Simpsons campaigns rocket
Tim Kopp from Webtrends, one of the largest and oldest Web Analytics companies, shares with me the goal to measure Engagement, a term I’ve tried to define for some time. According to the news page on the Webtrends site, they are launching “WebTrends Unveils the Power to Measure Customer Engagement with Launch of WebTrends Marketing Lab 2”. They new product? It’s called “Score”. “WebTrends Score is the industry’s only patented solution that measures and reveals which visitors offer the most potential value to your business. It’s a revolution in the measurement of visitor engagement that gives you the power to target your messaging, improve your conversions and build long-term loyalty.” Engagement is a difficult attribute to measure (but highly coveted … Continue readingWeb Strategy Show: WebTrends focuses on Customer Engagement: Interview with Tim Kopp, CMO
Yesterday on a call with a client who’s a Fortune 100 company, the Web Strategist of a community program confirmed that The Corporate Website is Irrelevant and needs to evolve and his analysis of the web analytics agreed with that. His Findings? “Web Analytics revealed that users would spend more time (attention) on objective (product info content), and less time on subjective content (we are the best).” (paraphrased) The need to build a community site to return bring credible and authentic conversations to the brand was key. I typically find the Fortune 1000 is more savvy than smaller companies who don’t have the resources to be as aware to the changes around them. That’s certainly a trend, but not a … Continue readingConfirmation from Fortune 100: The Corporate Website is Irrelvant
I’ve many friends that are in the web analytics space, in fact, I’ve interviewed many of the top names in that industry on my show. Web Analytics has it’s place, it’s important, and it’s only going to increase in value. Web Analytics is great for understanding what’s happened on the server in the past. The rest is inferences and educated guesses. [Relying on Web Analytics ONLY for web decision making is the same as driving on the freeway, but only looking backwards] The limits of Web Analytics Web Analytics can’t tell us, why did someone come to our site, what they want to accomplish, what their emotional experience was like, what their eyes actually looked at, and what they told … Continue readingThinking bigger, past the limitations of Web Analytics
I’m here in Portland at the Internet Strategy Forum and heard a brilliant speech from Tim Kopp the CMO of Webtrends. During his presentation he showed videos of the died coke and mentos mashup, and showed how the views and visits skyrocket up for coke. The subject of Engagement has been discussed frequently, my own definition has been simplified to “apparent interest“. Webtrends The product is called Score, and will be released in 10 days. Keep an eye out, we’ll see what this brings. Also, I’ll be speaking at the eMetrics conference in DC on Oct 14th.
To many marketeers and advertisers, nothing matters more than click stream data. While this has recently fallen under attack (as user engagement can be measured in ways that have nothing to do with clicks) there’s still a need to observe the holistic experience by using a wide variety of tools. Crazy Egg is one of those tools for your chest to use in your ways of finding out what users are doing, and guess what? There’s a free limited version that can get you started on your homepage. Crazy Egg is a heat map tracker, which means it will help to tell you the story of WHERE your users clicked on your site and WHEN. This is yet another tool … Continue readingCrazyEgg: Observe the User Click Experience, improve design and content
Website Analytics video by Newfangled Web Factory This helpful primer video on web analytics by Eric Holter. Find out “What in the world is your website doing?” If you want to check out some other videos, I’ve interviewed some of the top names in Web Analytics, see all posts tagged Web Analytics.
As you know there’s been a recent surge in new users signing up for Facebook, now that it’s open for anyone (not just college students like before). Comscore released some results, here’s a few stats that should be highlighted (and what they mean to us): The largest segment area appears in the 35+ age. Comscore didn’t break out that age group, so it’s somewhat skewed The 25-34 age group (my range) has the highest percentage growth I’m not surprised, most people I know are moving to Facebook The average time spend on site per month is 130-200 minutes per user. that’s 2-3 hours Of course, we know attention is a horrible metric to track as users can leave tabs open … Continue readingWeb Usage: Facebook grows older, watch for the retirement fund API
A few days ago I questioned if Digg traffic would sustain a long-term growth. It’s been a few days after the spike of my post on Marissa Mayer’s keynote speech (I was the only blogger in the audience that posted in real time) and it paid off. I live my blog traffic pretty transparently, (I mean, why hide it anyways) as a social experiment as I’m very focused on Social Media Measurement to see what works and what doesn’t. You can also see previous metrics I posted on the 1 year birthday of this domain. Findings? I don’t believe that Digg traffic provides long-term sustainable traffic for the following reasons: 1) It’s more of ‘viral’ or ‘spike’ traffic that hits … Continue readingDigg Traffic Spike is not Sustainable?
Nick Denton at Valleywag has some an excellent resource of which social networks are dominant in which country. Sadly, the map doesn’t have China, the largest population on the planet. Although a bit dated, Read Write Web has a list of the top Chinese websites (be sure to click on the other countries listed). When in Singapore last week, I asked some of the top bloggers what they thought were the top websites in Asia.