Guest Post: Finding Forrester’s Next Social Analyst

Jeremiah: Working at Forrester is a capstone in my career, it could also be for you. Charles Telep, Forrester’s talent recruiter is guest posting here at the Web Strategy blog to find my replacement. I fully endorse working at Forrester here for a plethora of reasons, here’s just a few: 1) Jump start your career, 2) Work with some of the world’s smartest people, 3) Get connected with nearly everyone in your industry, (lots of travel) 4) Learn trends and market movement 5) Great upside opportunities, pay, benefits, and culture. 6) Develop analytical, consulting, and speaking skills, 7) Learn what “4C2Q1S” means. 8: Drink fine French champagne! Here’s Charles’s Note To The Next Social Analyst: Greetings Strategists, My name is … Continue readingGuest Post: Finding Forrester’s Next Social Analyst

Thank you Forrester, a Grand Adventure!

Thank you Forrester!  When I announced I’d be joining Forrester nearly two years ago, I knew it would have been one of the best moves in my career. I certainly feel I was right. Being a Forrester Analyst is a top role to have in any industry, and one that I’ll bear proudly for the rest of my professional career. Working with the industry’s smartest minds in marketing, strategy, and social has been fantastic, the quality of my colleagues has always kept me learning.  During my tenure I’ve been given the opportunity to segment the crowded community platform market, identify spending trends in social, and forecast the future of the social web.  As one would expect, one of the greatest … Continue readingThank you Forrester, a Grand Adventure!

Report: Companies Should Organize For Social Media in a “Hub and Spoke” model

I often get asked by brands: “How should we organize our company for social media?” or “Which roles do we need”, or “Which department is in charge”. So for our latest report (clients can access all the details) answers just that, it has data and graphs about spending, brand maturity in the social space, which department ‘owns’ the program, and how companies are organizing. Companies organize in three distinct models For this post, let’s focus in on how companies are organizing. There are three basic models that I’ve observed and surveyed brands: The Tire (Distributed): Where each business unit or group may create its own social media programs without a centralized approach. We call this approach the “tire,” as it originates at … Continue readingReport: Companies Should Organize For Social Media in a “Hub and Spoke” model

The Future of the Social Web: In Five Eras

Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace,  brands are adopting even during a recession,  so expect the space to rapidly innovate to match this trend.  Clients can access this report, but to summarize what we found, in the executive summary we state: Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate … Continue readingThe Future of the Social Web: In Five Eras

Marketing Forum Theme Day 2: Engaging the Innovative Customer

Forrester’s Marketing Forum in Orlando Florida, see other photos tagged FMF09 Yesterday’s theme was to take risks and engage in innovation –even in times of economic hardship. Armed and excited with examples from the speakers and panels, the conference was now focused on the ‘how to’, with a focus on engaging your customers to be involved, guide, and lead your company in tandem with your own leadership. Forrester’s Peter Burris: Engaging the Innovative Customer First we heard from Forrester’s Peter Burris, who focused on the theme o engaging your innovative customer, he suggested that as you take risks, let your innovative customers be your guide. The conference focus met the needs of multiple industries, and Peter gave data and insight … Continue readingMarketing Forum Theme Day 2: Engaging the Innovative Customer

Marketing Forum Theme Day 1: Do Marketing Differently: Innovate During A Recession

Forrester’s Marketing Forum in Orlando Florida Forrester’s Christine Spivey Overby kicked off the conference, first reminiscing on how great innovation comes out of times of economic struggle. Her example, which is so suited for Forrester’s marketing conference in Orlando, is Walt Disney’s creative genius to develop an iconic entertainment franchise. She stresses that now is the time to do marketing differently by thinking differently and embracing innovation. [Marketers should innovate now, despite the perceived risk] Why innovate now: VP/Principal Analyst on the Interactive Marketing team, Shar VanBoskirk spoke next. She indicates that a recent forecast shows that mobile, social, email, display, and search marketing will increase at a CGR of 17% in 2014. She gives some funny examples of some … Continue readingMarketing Forum Theme Day 1: Do Marketing Differently: Innovate During A Recession

Forrester Panel: The Future of Media with Coke, MTV, and Canoe Ventures

Left: The Future of Media Panel rounds off Day 1 at Forrester’s Marketing Conference. I’m sitting in the front row here in Orlando at Forrester’s Marketing Conference. We’re talking about the “M”M world, no not the Mouse but Media. This closing panel is discussing the Future of Media. Moderator is colleague David Card, Annis Lyles, VP Media of Coca Cola, Greg Clayman, EVP of MTV, and David Verklin CEO of Canoe Ventures. David’s not taking any prisoners and is intending to make this a pretty tough panel, rightfully so, media is undergoing some serious changes. David starts out showing that newspapers is struggling, from NYT, Rocky Mountain, and SFgate. First let’s start with the client side. Coke recalls the day … Continue readingForrester Panel: The Future of Media with Coke, MTV, and Canoe Ventures

Report: Social Media Marketing Up During Recession

I’m sitting across the street from the SXSW convention center, yesterday the organizer Hugh Forrest told me that attendees to the Interactive portion (a great deal with a focus on social) was up aprox 20% (just an approximation). I’ve seen many social media strategists (see list) here at the conference that are here to network with the influencers, get educated at the sessions, and to soak in what community really means. During a recession, marketers are often forced to reduce budgets, in fact, it’s often one of the first buckets to get trimmed. In our latest research: Social Media Playtime is Over, we found that 53% of marketers are determined to increase their social media budget during a recession, and … Continue readingReport: Social Media Marketing Up During Recession

Data: B2B Buyers and Technology Decision Makers use Social Technologies

You’ve heard of demographics (who people are) and psychographics (what they care about) but now, you must be aware of technographics (how people use technologies) Forrester is known for it’s success with our consumer social technographics, how buyers use social media in their lives. Just this Monday, we released information on the B2B side, technology buyers and folks often within the enterprise lead by Oliver Young, and Laura Ramos (read their take) I’m going to quote Josh who notes the following from the data: Some highlights from this research (start by looking at the right two columns): 91% of these technology decision-makers were Spectators — the highest number I’ve ever seen in a Social Technographics Profile. This means you can … Continue readingData: B2B Buyers and Technology Decision Makers use Social Technologies

How Baby Boomers Use Social Media

Above: The Social Technographics of Baby Boomers. Need to understand more about technographic ladder? read this handy key. I recently published a report on how baby boomers use social technologies based on our social techngraphics research. While my parents aren’t yet on Facebook, you’d be surprised on how their adoption of social media –they aren’t luddites by any means. With the president of the United States using social technologies for campaigning and his ongoing administration, Boomers retiring and wanting to stay in touch with their digitally expressive children and grandchildren, and with a recession causing need for all of us to connect to each other –expect an increase in social technology adoption across many generations. If you’re a Forrester client, … Continue readingHow Baby Boomers Use Social Media