Phases of Digital Transformation Maturity: from Stunted Awareness to Sustained Vitality

By Jeremiah Owyang, Jessica Groopman and Jaimy Szymanski. Digital transformation has become a top priority to many companies, yet to provide clarity to an overused term, we published a definition and now share a maturity framework with descriptors. We define digital transformation as: a technological, cultural, and operational shift in which organizations leverage data to deliver customer value, innovate with agility, and sustain vitality.  The final word of this definition is the end state: “vitality”. This suggests the organization is architected to be proactive and foster new business growth both internally and externally across an ecosystem of customers, partners, and beyond.  So how do companies get to vitality? As a research firm, we’ve conducted over 200 interviews over the last … Continue readingPhases of Digital Transformation Maturity: from Stunted Awareness to Sustained Vitality

(Re)Defining Digital Transformation in a Data-driven Era

Digital Transformation Defined If you’ve read the myriad definitions of digital transformation and thought they sounded a decade old, you’re right. Many of the definitions, while certainly appropriate at the time, were focused on digitization over transformation (aka turning paper into PDFs). As a result, the definitions have become either too narrowly scoped or rich with meaningless buzzwords.  At Kaleido Insights, we think it’s time to refine the definition of digital transformation to better reflect the data-driven era we find ourselves in. We’ve interviewed scores of business and technology leaders to gather inputs, as well as engaged in discussion on social media. The result is a working definition (read: it will keep evolving!) that speaks to the modern-day innovator’s charter:  … Continue reading(Re)Defining Digital Transformation in a Data-driven Era

Digital Transformation = Culture & Business Model Change

he Digital Directive by Kaleido Insights is a heuristic evaluation of Digital Transformation within a company, there are seven major modules and over 60 total specific criteria. Many companies talk about “Digital Transformation” but use it in a limited fashion, such as: just turning paper into PDFs or using web tools to communicate to customers, but in the end, the core culture, and even business model has changed. The scope of digital transformation is wide: In our offering the Digital Directive, we’ve segmented it in seven major modules (each spans multi-departments), for a total of 60 criteria in how we scan this for companies in our Digital Diagnostic offering. The seven modules you must analyze include: Strategy, Data, Customer Experience, … Continue readingDigital Transformation = Culture & Business Model Change

Introducing: Digital Directive Benchmark and Roadmap

I’m excited to announce our latest offering, the “Digital Directive”, a digital transformation diagnostic and roadmap from my company, Kaleido Insights.After our years of research on how large companies are adopting digital, we’ve heard that company’s are struggling to measure the breadth and width of digital change at their company. Finally, here’s a way to see all the moving parts, on one single page, a critical step before outlining future plans. We help digital and innovation leaders at large companies, by benchmarking the digital maturity of a company (over 60 criteria based on our existing body of research), document on a single scorecard, and provide an actionable roadmap. A few quarters later, we come back and rescore the company, demonstrating … Continue readingIntroducing: Digital Directive Benchmark and Roadmap