Community Managers Evolve in the Collaborative Economy #CMAD

Today marks the 5th Annual Community Manager Appreciation Day, or #CMAD for short. I’m thankful to the community for rallying behind this day when I initiated it in 2010. I had seen that some of our hardest working business folks were struggling to manage the onslaught of communications, maintain the balance of internal and external stakeholders, and deal with the emotional toll of responding to customers days, nights and weekends. This year’s event is being spearheaded by Tim McDonald one of the community leads at the Huffington Post. He’s not alone. There are thousands of community professionals rallying behind the cause, and top social business software and services companies who’ve created content in recognition of it. Tim also created a website, Community Manager Appreciation Day, dedicated … Continue readingCommunity Managers Evolve in the Collaborative Economy #CMAD

Wrapup: Community Manager Day 2013, Trended

In 2013, Community Managers are trending, both online, and their impact to their organizations and the customers, who they serve. Community Managers are the most powerful group online As professional online communicators, Community Managers are the most powerful group for 5 reasons: 1) Professionally trained 2) Access to top tools 3) Manage the largest social media accounts in world 4) Highly connected to each other, and 5) Their interactions with market are public, which resonate.  I’m pleased to report that yesterday, on Jan 28th the Community Manager Appreciation tag (#CMAD) became a Twitter trending topic in at least Finland, France, and United States for over five hours. Recognition of the Community Manager Role, Globally Known Each year, Community Manager appreciation … Continue readingWrapup: Community Manager Day 2013, Trended

10 Key Stats of the Community Manager Space #CMAD

Update: Here’s a Wrapup of #CMAD 2013, which Trended. Today is Community Manager Appreciation Day, in celebration of saluting this important role changing the face of corporations and customers everywhere, I wanted to share original data and insights on the state of the space.  Community Manager Day (#CMAD) is hosted globally every fourth Monday in Jan, I’ll do a wrap up post and cross-link for this fourth year.  Why do Community Managers get their own day?  Essentially, they serve customers every other day, so they should get a day of thanks to highlight how they’re changing the face of business, customer care, and our industry.  Here’s key stats on the essential skills, requirements of community managers, as well who they … Continue reading10 Key Stats of the Community Manager Space #CMAD

A Worldwide Salute to Community Managers

It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency. Charged with the following four key responsibilities: a community advocate, brand evangelist, savvy online communicator, and involved in shaping future products and services they’ve got their hands full. This exciting new role is common at many companies within the social media team, see composition of a social media team, and how community managers fit in. Yet despite the sexyness of … Continue readingA Worldwide Salute to Community Managers

Data: Composition of a Corporate Social Media Team

How are today’s social media teams structured? Ever wonder who’s behind those corporate Twitter and Facebook accounts? Think there’s more to it than an intern just tweeting haphazardly? This data, in the below graphic, is compiled from Altimeter’s recent survey to 144 global national corporations with over 1000 employees shows how today’s teams in 2011 are breaking down. This is the core team that operates the social media program within a corporation, often within corporate communications or a marketing function they will work with other business units. For very large corporations, they may be fragmented among many business units (the Dandelion model), and this data doesn’t even include agency, consultants, or even research firms who help out. Here’s what we … Continue readingData: Composition of a Corporate Social Media Team

Community Management Education (and Certs) a Sound Investment –Yet Experience Trumps All

For seasoned or budding community managers, investing in a solid foundation of learning through an education program and becoming certified is a good investment –yet don’t think classroom time is sufficient, as time and experience in the field is the most important. A Need for Capable Community Managers on the Rise If there’s one thing I’ve been learning in my research it’s that corporations need skilled staff to use new media tools. Enter the Community Manager, part customer advocate, part product manager, part host, who tirelessly deals with customers online. In fact, Altimeter’s research indicates that budgets increase significantly for social media boutiques, and digital agencies as corporations become more advanced. Despite the increase in adoption from corporations, they are … Continue readingCommunity Management Education (and Certs) a Sound Investment –Yet Experience Trumps All

Trend: Some Community Management Activities to be Outsourced

As we continue to conduct research in the social business arena, it’s important to point out the trends in the space. In particular, a role that is so key to success for customer engagement (marketing and service) is the challenging (and often under-appreciated) community manager role.  Lately, I’ve found a few trends that community managers (and their bosses) need to be aware of, as the space continues to grow. Third Party Community Management Specialists On The Rise: Here’s what we’ve been seeing based on a few briefings and interactions I’ve taken in the past few months:  Recently, I spoke to a group of community managers at Weber Shandwick (invited by Stephanie Agresta) a communications agency, they work closely with their clients … Continue readingTrend: Some Community Management Activities to be Outsourced

List of Corporate Social Media Strategists, Corporate Community Managers in 2010

Update Jan 7, 2011: I am no longer updating this list, instead, find the more updated list for 2011 for Corporate Social Strategists. As an industry watcher, I look at trends, data, spending, technologies, yet what’s really important is watching the trend of professionals as they grow into these roles managing disruptive technologies.  Update: Brian Hayashi has created a spreadsheet of this with additional info –like Twitter handles. We’re staying coordinated so the data is matched, follow Brian on Twitter. [Connecting with customers using social technologies is deceptively challenging, as most outsiders don’t recognize the leadership to change internal cultural. Now, in public, let’s recognize those who are paving the way] Methodology: About this List This 2010 list is an … Continue readingList of Corporate Social Media Strategists, Corporate Community Managers in 2010

Community Manager Appreciation Day #CMAD (Every 4th Monday of Jan)

Every fourth Monday of January, let’s take the time to pause, recognize, and celebrate the efforts community managers around the world to improve customer experiences. Passionate About Customers The title matters not, whether it’s online customer advocate, online customer support, company evangelist, disgruntled customer handler. Instead, focus on what they do: A customer advocate willing to help regardless of where they are online. Learn more by reading the Four Tenants of Community Managers. Yet, Community Managers Don’t Have it Easy Yet despite their admirable intentions, we know they face several uphill challenges: Many challenges are internal: Most companies want to hide customer issues, and shuffle them into existing support systems. Additionally, measuring ROI in new media when a company wants … Continue readingCommunity Manager Appreciation Day #CMAD (Every 4th Monday of Jan)

Community Managers Must Deliver ROI: Commandments For Surviving a Recession

I’m a former community manager, and many of my friends are currently in this role, and I want to make sure they are armed with the right knowledge to succeed during hard times –I know some of them may get laid off. Community Managers are at risk of being let go During a recession, we know that marketing, sometimes new media and unknown expenses get cut. Unfortunately, to some, the Community Manager role may sit in all three of those areas of scrutiny. Although I’ve been tracking quite a few Community Managers working at enterprise class companies, they must quickly learn to measure, and demonstrate ROI or risk getting cut. Community Managers must educate stakeholders and management. Measurement depends on … Continue readingCommunity Managers Must Deliver ROI: Commandments For Surviving a Recession