Social Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience

In the future, the difference between social networks and corporate websites will be hard to distinguish. [With social recommendations, consumers can auto-populate a ‘shopping cart’ to their friends –even before they’ve logged into the retailer’s website] HP’s social strategist Tony Frosty Welch gestured for me to check out Levi’s recent social moves, his instincts were right, this is unique. Two weeks ago, Facebook announced a crusade in social colonization to spread Facebook across the web, and we’re starting to see Levi’s take advantage of it.  While most brands are only at level 1 of social integration, Levi’s has jumped to level 6 and 7. Screenshot Breakdown: How Facebook Enables Levi’s Social Shopping Awareness (Above Screenshot): Levi’s homepage indicates that it … Continue readingSocial Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience

Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)

A Collaborative Effort Between Two Firms:  Web Analytics Demystified and Altimeter Group It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research.  This time, it’s different, we’ve aligned with who I feel are the smartest team of web analytics minds in the space, John Lovett (ex-Forrester analyst) and Eric Peterson (ex-Jupiter analyst) both of the Web Analytics Demystified firm.  Stemming from Altimeter founder Charlene Li’s (ex-Forrester Analyst) framework, we co-developed this framework, and put our collective minds to work on measuring the rapidly changing social media marketing space.   This self-funded … Continue readingAltimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)

First Take Analysis: Facebook’s Crusade of Colonization

Today marks yet another important era in Facebook’s saga, they are expected to make a big push to extend the Facebook experience to every webpage. Today, I attended the f8 developer conference hosted by Facebook, they’ve made some key announcements on what they want their developers to do.  While there’s a lot of news sources and bloggers rehashing what was announced, I’d like to go a step deeper and talk about the ecosystem impacts, opportunities and threats, and provide some insights.  Here’s my take: Matrix: Facebook’s Crusade of Colonization I just finished watching the keynote, while there’s a lot of folks rehashing news, my goal is to tell you what it means, and the impacts it has. Announcement What It … Continue readingFirst Take Analysis: Facebook’s Crusade of Colonization

Matrix: Building and Managing Your Online Career Reputation (Unvarnished, LinkedIn, Blogs, and More)

In the digital world, expect your clients, new boss, and recruiters to review your online footprint.  In fact, a Microsoft study “showed that 70 percent of hiring managers have rejected candidates because of what they found on line. It’s not all bad news, though. 85 percent said they were influenced by positive online information.”  With stats like this, it’s important you develop a strategy. As more social tools appear, you are losing control over your online reputation Recently, I was briefed by the very controversial Unvarnished (in beta), a website where people you’ve worked with can leave anonymous comments about working with you, both good –and bad. After my discussion with the CEO and co-founder, I learned that Unvarnished has … Continue readingMatrix: Building and Managing Your Online Career Reputation (Unvarnished, LinkedIn, Blogs, and More)

People on the Move in the Social Business Industry: April 18, 2010

In an effort to recognize the changes in the social media space, I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Also, my submission form has changed to a new URL, the former Google form was giving me problems, so please use this one going forward.  Lots of movement in the social business category, including a few key hires at firms that get the social business landscape and quite a few submissions continuing to come in on the form. Bruce Temkin, top blogger at Forrester and Analyst moves on, you can find his blog announcement. I’ve admired Bruce’s commitment and … Continue readingPeople on the Move in the Social Business Industry: April 18, 2010

Framework and Matrix: The Five Ways Companies Organize for Social Business

Yesterday’s webinar, you can view all slides (including these graphics below, and recording) on getting your company ready for social included a section on organizational models. I wanted to share more in the usual web strategy matrix style as 5 minutes on a webinar isn’t really enough to do a complicated topic justice. Interestingly enough, I’m often called into companies that are moving out of organic and into coordinated, or dandelion model as a central team needs help working with various business units and setting up the internal program. I plan to do a detailed research report on this topic in Q3, to find out how companies are organizing. First, let’s take a look at the different models that exist … Continue readingFramework and Matrix: The Five Ways Companies Organize for Social Business

Social Strategy 3/3 Webinar Recording and Slides: Getting Your Company Ready

We finally completed our final third webinar in our social strategy trilogy. It’s been great sharing our insights and widely releasing it to the community, and I hope you enjoy this final segment. The topic? Getting your company ready internally through research, processes, organizational models, policies, resources, and more. Social strategy getting_company_ready_apr14_final View more presentations from Jeremiah Owyang. Above: Download the slides from slideshare and use as you see fit. The “crises plan” is a slide that can be customized for your needs, just provide attribution. Social Strategy: Getting Your Company Ready, by Altimeter Group from Altimeter Group on Vimeo. Above: Listen to the recording, including the presentation and attendees Q&A Love to get your feedback, was there anything we … Continue readingSocial Strategy 3/3 Webinar Recording and Slides: Getting Your Company Ready

First Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry.  Help your boss fight through the clutter, send them this post. Summary: Twitter has launched Promoted Tweets, combining paid and organic media. Brands can now advertise promoted tweets on search pages, however the community has power over which tweets will appear measured by Twitter’s new metric called “resonance” which factors in behaviors like the retweet, at, hash, avatar clicks. Brands can now purchase CPM based ads to promote these popular tweets at the top of a Twitter search term –even in categories they aren’t well known in, influencing awareness.  Marketers beware: unlike … Continue readingFirst Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

Social CRM Webinar Part 1: The 5Ms and Marketing Use Cases (Slides and Recording)

The Market Took to the Social CRM Use Cases The Social CRM report by the Altimeter Group is a hit.  Within 30 days it has received over 30,000 views, been touted as the “Most Viral BtoB Report,” and brands and SCRM vendors are aligning their roadmaps with the use cases. There were over 800 registrants for the webinar, and we had nearly 300 attendees, over 135 of the registrants said they wanted to be contacted by a SCRM vendor. All of these numbers indicate that there’s interest in this new market, and we’re glad to help illuminate the pathway. (Update: If you want to give a primer to your CMO, send them my latest Forbes column on the topic) Watch … Continue readingSocial CRM Webinar Part 1: The 5Ms and Marketing Use Cases (Slides and Recording)

Matrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location

Brands confused by choices on how to deploy social media programs I recently spoke to the global marketing team at a large technology company, and one of the questions being wrestled with was deciding if social media efforts should be setup by brand, vs product teams wanting to create their own unique pages and experiences.  A specific question emerged “Should we setup our efforts by product type or by brand?” There are drawbacks and upsides to each of these, and I wanted to layout the ramifications. [Whether companies setup their social programs by ‘Brand, Lifestyle, Product, or Location’ they must choose wisely. Each deployment has a different benefit and drawback –the savvy will use in combination.] Brands who choose poorly … Continue readingMatrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location