Ongoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus

Above: A photo I took on a recent trip to North Shore Oahu, inline with my plans to fulfill operation bluewater. Recent data around interactive marketing spend indicates that the hospitality industry was ripe for spending on social marketing above all other industries.  Why?  This … Continue readingOngoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus

Webinar: Socialgraphics Provides a Customer-Centric Approach to Social Strategy.

Left: In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, marketers must measure socialgraphics, which indicates how they interact with each other. Update: Get the slides and watch the webinar: Thanks for attending, with … Continue readingWebinar: Socialgraphics Provides a Customer-Centric Approach to Social Strategy.

FirstTake: Powered, A Social Marketing Suite, Acquires Crayon and Social Media Agencies

News hit this Monday that Powered has acquired three social media agencies: crayon, Drillteam and StepChange. I just had a skype video conversation with Aaron Strout and Joseph Jaffe to learn more, here’s my take.  You can read crayon founder Joseph’s take and Aaron Strout … Continue readingFirstTake: Powered, A Social Marketing Suite, Acquires Crayon and Social Media Agencies

Matrix: Breakdown of Advocacy Marketing

The recession has been great for social marketing, in fact, I feel it’s spurred the industry on. With overall reduced marketing budgets, companies must innovate, and find new channels that are more efficient than the ‘carpet-bombing’ techniques of traditional marketing. There are a handful of … Continue readingMatrix: Breakdown of Advocacy Marketing

Matrix: Social Technology Adoption Curve Benefits –and Downsides

Know The Upsides –And Downsides Of Your Adoption Behavior Individuals and companies should be deliberate in their adoption strategy, there are benefits and risks to each category. It’s been interesting watching different group adopt social technologies over the past few years, I can see who … Continue readingMatrix: Social Technology Adoption Curve Benefits –and Downsides