Video by Scholz and Friends, a German marketing agency. Link via Leslie Carothers who’s also on Twitter, ask her opinion about furniture. Interesting that I often find out about new interesting content from friends in Twitter or email, people send me ideas and links, wom in action –even when I was on a Twitter hiatus.
32 Replies to “Video: Marketing Through the Decades”
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Great video. Captures the changes in both strategy and perception of advertising through media and through the years. Also shows effectively that the old brand “loyalty” is dead. One-to-one communication is back again, and social media is going to be key to future ads and brand success.
Should be standard viewing for marketing professors and textbook writers – they are mostly locked into an old rut.
j.
Jeremiah:
Many,many thanks for crediting me as the source on this video and for calling me out to the furniture world. I deeply appreciate this as you can imagine.
BUT, while I was the one who called YOUR attention to it, it was Gabriel Rossi in BRAZIL who sent it out originally. He is posting EXCELLENT branding information to his twitter account at @gabrielrossi.
To me, this is the absolute power of Twitter: I pay attention(follow) someone in Brazil because someone else I respect on twitter-@thebrandbuilder in US is talking to him.
So, I find this video gem due to @gabrielrossi and retweet it, but especially mark you and Chris so you will be sure to see it.
Next thing I know, I am on your blog, read by 10,994 people and you call me out not only as source but also to all people in the furniture world!
Even better, I don’t SEE this blog post.Nope. Not until Google Alerts sends me a notice about it! If I hadn’t opened that email about the alert under my name “Leslie Carothers”,I would NEVER have known this happened!
But, now that I know, I want to tell others about it and will direct them to your blog post! So, we will come full circle.
Thanks again, Jeremiah..What a perfect demonstration of how we can help great content find the right people and help great people connect with the right content! Social media=FTW.
Leslie
I tweeted it out and credited you, so you should have seen this:
http://twitter.com/jowyang/status/1127263021
Thanks to you and @gabrielrossi
Definitely saving this to my favorites. We already knew the story, but what a great way to tell it! 🙂
The funny thing: The video is cool – but this agency does not have a clue about social media – we met them once on a project and they are really about traditional non.effective marketing tools – maybe this is a first step into the right direction but they really have to learn before getting the status as social media expert – cheers from berlin, germany
A good friend of mine and marketer here in Brazil (His name is ‘Amaral Crespo’) sent me yesterday an e-mail with the video attached. I found the content really cool and shared with my Twitter friends…:)
Anyway, it’ll be interesting to see how branding professionals will react to the era of “Branding Attention Deficit Disorder”. Although It’s still vital to apply the primary principles of Branding (consumer insights, differentiated idea and reliable promises), only brands that respect and understand how things and conversations work on-line will deserve our time and attention.
My consumer side loves the idea of not being interrupted. Exciting times…
Gabriel Rossi- Brazil
“this video no longer exists”.
There’s a message on the video screen that says “Oh oh, the video no longer exists…”
Hmmm I switched out the vimeo player to Youtube player. Good thing for Youtube…
It™s funny to see how traditional ATL agencies are trying to catch up with the changing media landscape. The result is a nice movie “ and this is exactly what they are good at. Telling stories without any dialog and user involvement 😉
Generally I do not post on blogs, but I would like to say that this post really forced me to do so! Good post.
I usually don’t post in Blogs but your blog forced me to, amazing work.. beautiful …
Jeremiah:
Many,many thanks for crediting me as the source on this video and for calling me out to the furniture world. I deeply appreciate this as you can imagine.
BUT, while I was the one who called YOUR attention to it, it was Gabriel Rossi in BRAZIL who sent it out originally. He is posting EXCELLENT branding information to his twitter account at @gabrielrossi.
To me, this is the absolute power of Twitter: I pay attention(follow) someone in Brazil because someone else I respect on twitter-@thebrandbuilder in US is talking to him.
So, I find this video gem due to @gabrielrossi and retweet it, but especially mark you and Chris so you will be sure to see it.
Next thing I know, I am on your blog, read by 10,994 people and you call me out not only as source but also to all people in the furniture world!
Even better, I don't SEE this blog post.Nope. Not until Google Alerts sends me a notice about it! If I hadn't opened that email about the alert under my name “Leslie Carothers”,I would NEVER have known this happened!
But, now that I know, I want to tell others about it and will direct them to your blog post! So, we will come full circle.
Thanks again, Jeremiah..What a perfect demonstration of how we can help great content find the right people and help great people connect with the right content! Social media=FTW.
Video marketing is probably one of the the most cost-effective and dynamic ways to enhance a web site. The key is to find a decent video video production company that you can rely on to give good advice – personally we specialize in motion graphics (moving logos etc) so don™t do longer form videos for marketing. We do see plenty of clients who™ve received poor advice though from inexperienced video production companies though – the result is a video that frankly would do more harm that in good if it were distributed.
Video production isn™t as expensive as one might think and there™s an interesting article on video production at this site. Our advice is find people with a track record in Broadcast your company. – this is a mark of quality assurance ¦ however avoid the larger companies with large offices and overheads (remember you™re paying for those overheads). Also try to avoid ˜project managers™ or ˜producers™ who have no real function other than to persuade you to spend more money than strictly necessary. The most effective video production companies we work with are small, ex-broadcast, ™3D aninmation™ enterprises that can streamline the whole process in a highly creative way (and that™s what you™re paying them for).
A good video company should also be able to advise on delivery and distribution – by web, email, or using the usual suspects like Utube. Something that™s often overlooked though is mobile phone video¦.. it™s really on the up and has a massive target audience for a carefully crafted viral video that friends want to pass amongst themselves.. just make it entertaining and funny and you™re there¦.. subtle free marketing with free distribution.
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online marketing is really an effective way todo market nowaday, but offline may be one to consider to. depend on the market should i say. Let say on spa. you must also consider the on the hand marketing.