If you’re interested in jobs for this space, please read the “on the move” posts.
Understanding how companies staff, organize, and prepare for social media/computing is one of my top interests personally and professionally. Having been a former Online Community Manager at Hitachi Data Systems, I want to make sure companies do it right. I’m often asked which companies have one of the two emerging roles, (companies love to benchmark against their peers) so I’ve decided to start a list, not only to back my research, but also for those wanting to show to their companies “hey this is starting to happen for real”.
The first role is the Social Computing Strategist, the second is the Community Manager, although the titles vary, and sometimes it’s a part-time function, there’s clearly a trend as corporations staff.
It’s important to note, that in the end, these skills (the ability to communicate online) will disperse and grow to many employees. Generation Y comes to us with these abilities built it as a “digital natives”– yet the need to organize will still occur, it’s a knee jerk reaction to every corporation.
This list, which I realize is going to be a lot of work, will be an ongoing index of these professionals, I will only do this for a limited time (probably till end of 2008, or until I can’t scale).
Unlike a wiki, I will be vetting this list to ensure quality. Kindly leave a comment but first read the requirements:
1) This is your full time (and current) job even if you have a variation on the title –you are not a consultant. Sure, you do more than social media alone, but the organization realizes you’re on point as the expert.
2) You’re at a large corporation, in fact, a Fortune 5000 company, or you’ve over 1,000 employees. I can easily list out thousands of community managers at startups, but I’m trying to demonstrate how large corporations are moving forward.
3) Provide reference: You must provide your title, and a link to your blog/profile/linkedin that indicates your role and title, perhaps a post that announced your title or intentions.
4) Indicate which role you are, a Strategist (inward focused) Community Manager (externally focused), or Research of Product focused (developing a social media product/service for sale)
5) This is primarily for external efforts with customers and prospects –not internal
6) If you do not meet the requirements to meet this list, you can create your own, and I’ll prominently link to it. Update: April 2009, Ted has created a list for community managers that focus on internal communities.
I’ve you’re a social media professional (at a smaller company, agency, startup) I’ve a list for everyone on my “on the move” posts.
Ongoing List of Social Computing Strategists at Enterprise Corporations
The Social Media Strategist, whose job is to lead the internal charge, develops the program, gains resources, convinces management, and measures success.
Key differentiator for this group? They are primarily internally focused program managers.
Ken Kaplan, Broadcast and New Media Manager, Global Communications Group at Intel Corporation Bob Pearson, Vice President, Communities & Conversations at Dell Chris James’s Experience, Social Media & Community Strategist, Advanced Micro Devices Gunjan Rawal, Worldwide marketing manager at Intel Software Network Adam Christensen, Social Media Manager, IBM Corporation Bryan Rhoads, Sr. Digital Strategist at Intel Corporation Brian Ellefritz, Sr. Mgr, Social Media Marketing at Cisco Systems Todd Watson, Social Media and Search Marketing Manager, IBM Software Group Rawn Shaw, CoE Lead – Social Software Programs & Enablement at IBM Vanina Delobelle, Global Product Director, Monster Jeanette Gibson, Director of New Media, Cisco Systems Karen Snyder, New Media Program Manager, Verisign Marc Sirkin, Sr. Marketing Manager – The Microsoft CIO Network at Microsoft LaSandra Brill, Manager, Web & Social Media Marketing at Cisco Systems Tac Anderson, Social Media – CRM – Search, HP Adam Gartenberg, Team Lead, Social Marketing Initiatives at IBM Christopher Haro’s Experience, Social Media Manager, Premiere Global Services Justin Kestelyn, OTN Editor-in-Chief, Oracle Richard Binhammer, Senior Manager, Dell Deanna Bell, New Media Program Manager, Cisco Dave Mastronardi, Program Manager / Implementation Architect at Raytheon Jamie Pappas, Social Media Strategist, Evangelist, and Enterprise Community Manager, EMC Michael Brito, Global Social Media Manager, Intel Annie Rodkins, Social Media Manager, Intel Lorna Li, Web Marketing Manager , Social Networking & Social Media, SalesForce Kelly Colgan, Media Relations Specialist, Schneider Electric Dan Schawbel, Social Media Specialist, EMC Bob Duffy, Senior Social Media Strategist, Intel Mark Yolton, Senior Vice President, SAP Community Network, SAP Steve Mann, GVP, Social Media & Customer Experience Strategy, SAP Bob Duffy, Senior Social Media Strategist, Intel Fred “Fritz” Alberti, Senior Manager of Social Media, Salem Communications Tilly McLain, Community Manager, MyBlogLog, Yahoo Diane Davidson, Sr. Manager of Customer Success and Community Program, Cisco, the WebEx Technology group Rick Reich, Sr. Mgr, Social Media & Technologies, Citrix Systems Rachel Makool, Sr. Director, Community Development, eBay
Mark Squires, Head of Social Media Communications, Nokia Marcie Cohen, Sr. PR Manager, Sony Electronics
Cassandra Jeyaram, Social Marketing Manager for InterContinental Hotels Group
Chris Barger, Director, Global Communications Technology, General Motors Scott Monty, Digital & Multimedia Communications Manager, Ford Motor Company Christopher Barger, GM Director of Global Communications Technology, General Motors Sylvia Marino, Executive Director Community & Social Media Operations, Edmunds.com Inc.
Paula Berg, Public relations specialist, Nuts about Southwest Blog, Southwest Airlines Brian Lusk, Manager Customer Communication, Nuts about Southwest Blog, Southwest Airlines Morgan Johnston, Manager Corporate Communication, JetBlue Airways Alma Dayawon, Electronic Communications Manager, The Boeing Company
Ariel Waldman, NASA CoLab program coordinator
Finance and Insurance
Ed Terpening, VP of Social Media Marketing at Wells Fargo Matthew Anchin, Vice President, Online Communications, American Express Christine Morrison, Social Media Marketing Manager at Intuit’s Consumer Group Scott Wilder, GM – Online Communities at Small Business Division, Intuit Paula Drum, Vice President, Marketing, H&R Block Alan Edgett, Sr. Director of Advanced Marketing Systems, Experian Interactive Justin Gibbs, Online Marketing Strategist, Manager, Experian Consumer Direct Annalie Killian, Director of Collaboration, Intranet, Communication and Innovation at AMP Shawn Morton, Senior Consultant for Social Media at Nationwide Insurance Matt Anchin, Vice President, Online Communications, American Express Matthew Lehman ,Web Experience Director, Progressive Insurance
Jim Deitzel, Sr. eMarketing Manager at Newell Rubbermaid Lindsay Lebresco, Public Relations & Social Media Manager at Graco Children’s Products/Newell Rubbermaid Bert DuMars, Vice President E-Business & Interactive Marketing, Newell Rubbermaid
Todd Feldman, Sr Manager, Emerging Marketing Channels, Circuit City Stores, Inc. Stephanie Pike, Manager, Content and Community, Circuit City Stores, Inc. Gary Koelling, Sr Mgr Social Technology, Best Buy Steve Bendt Sr. Manager of Social Technology, Best Buy Denise Garciano, Online Content & Community Specialist, PacSun John Andrews Emerging Media Sr. Manager at Wal-Mart Stores, Inc
Yemil Martinez, Director, New Media Marketing and Web Strategy, Institute for International Research (IIR) a subdivision of Informa Michele Frost, Director, Web Marketing at Forrester Research
Marcus Frank, UX Strategist & Creative Director, National Cancer Institute Burt Lum, Business Relationship Manager, HMSA Shwen Gwee, Lead Business Analyst, Health Informatics and New Media at Vertex Pharmaceuticals
Media Gaming and Entertainment
Jessica Baker, Marketing Manager, Interactive Media, American Greetings Interactive Michael Hall, Community Product manager, ABC.com Charles Miller, Director, Inbound E-mail Operations and Blog Outreach, DIRECTV, Inc. Eby Ghafarian, Manager, Product Engagement & Community Development at Hachette Filipacchi Media (Elle.com, caranddriver.com, roadandtrack.com) Jean Fahmy Director, Director, Digital strategies, Transcontintental Media Jason Richman, Director, Digital Product Strategy, NBC Universal Daniel Thornton, Community Marketing Manager at Bauer Consumer Media Charles E. Miller, Director, Inbound E-mail Operations and Blog Outreach, DIRECTV, Inc.
Shiv Singh, Vice President, Social Media & Global Strategic Initiatives, Avenue A Razorfish Brad Mays, Senior Vice President (Social Media), Fleishman-Hillard Jon Burg, Emerging Channels Specialist with Digitas
Ongoing List of Community Managers at Enterprise Corporations
The Community Manager, who’s job is to primarily be a community advocate is a social media user, and is externally focused, they are primarily the face to the online community. As companies scale, I expect to see these types or roles appear often for each product group at larger companies, they often report directly to the strategist or at least have a dotted line.
Key differentiator for this group? They are primarily an externally (customer/community) facing role.
Lionel Menchaca, Community Manager, Dell Anton Chiang, Web Communities Manager, Juniper Networks Lacy Kemp, Social Media Communications Specialist at RealNetworks Stephen Spector, Sr. Program Manager, Xen.org Community, Citrix Michael Sandoval, Global Communities Manager, Texas Instruments Vishal Ganeriwala, Sr. Manager of Citrix Developer Network, Citrix Amie Paxton, Channel Community Manager, Dell Angela LoSasso, Community & blogs strategist, HP Tom Diederich, Social Media/Web Community Manager, Cadence Systems Bill Pearson Bill, Manager, Intel Software Network, Intel Josh Hilliker, Community Manager of the vPro Expert Center, Intel Robyn Tippins, Community Manager, Yahoo! Developer Network at Yahoo! John Summers, Community Manager at NetApp Mario Sundar, Community Evangelist at LinkedIn Tom Ablewhite, Community Manager, Thomson Reuters Craig Cmehil, Community Manager for the SAP Developer Network Lou Ordorica, Social Media Producer at Sun Microsystems John Earnhardt, Senior manager, media relations and blogger in chief, Cisco Systems Deirdre Walsh, Community Manager at National Instruments Rachel Luxemburg, Community Manager at Adobe Aaron Tersteeg, Software Developer Community, Intel Josh Bancroft, Software Developer Community, Intel Jeff Moriarty, Software Developer Community, Intel Cathy Ma, Yahoo Community Manager, Yahoo Europe Shashi Bellamkonda, Social Media Swami , Network Solutions Ian Kennedy, Product Guy, MyBlogLog, Community Manager, Yahoo David Kim, Manager, Online Marketing and Communities at Symantec Marilyn Pratt, Community Evangelist, SAP Labs Scott Jones, Community Manager and Content Strategist, SDN at SAP Labs Badsah Mukherji, Sr. Community Manager at VMware Jon Mountjoy, Community Manager & Editor-In-Chief at Salesforce Senior Director, OTN & Developer Programs Oracle Jake Kuramoto, Oracle Apps Labs, Oracle USA Kelly Feller, Web Marketing Manager leading the IT Community site Open Port, Intel Erica Kuhl, Sr. Producer & Community Manager, Salesforce.com Community Aaron Tersteeg, Community Manager (Multi-core Development) Intel Software Network, Intel Jeff Moriarty, Community Manager (mobility) for the Intel Software Network, Intel Alison Bolen Editor, Sascom voices blog, SAS Melissa Daniels, Community Manager for All-Star group for Yahoo! Messenger, Yahoo! Amy Barton, Strategic Programs Manager, Intel Software Network, Intel Holly Valdez, Community Manager, Cisco, the WebEx Technology group
Ray Haddow, Blogger Outreach, Nokia Charlie Schick, Lead on Nokia corporate blog, Nokia
Media, Gaming, Entertainment
Kellie Parker, Online Community Manager at Sega
Kristopher Shaw, Community Manager at MTV Networks UK EM Stock, Senior Community Manager at Sony Online Entertainment Katie Hamlin, Community Manager, Fodors.com, Random House Justin Korthof, Community Manager at Microsoft David Cushman, Digital Development Director, Bauer Consumer Media UK Laurent Courtines, Community Manager at Games.com AOL
John Cass, Online Community Manager, Forrester Research
Scott Moore, Senior Online Community Manager at Schwab Learning Jose Antonio Gallego, Community Manager at BBVA (Spain) Amy Worley, Director, Marketing Manager, HR Block Fran Sansalone, Community Manager for the Open Calais Web Service, Thomson Reuters
Karen Spiegler, Community Manager, Edmunds.com, Inc. Alicia Dorset, Blog editor, General Motors
Slaton Carter, Online Community Development Manager, Whole Foods Market Winnie Hsia, Online Community Moderator, Whole Foods Market
Jennifer Cisney, Chief Blogger, Kodak
Christopher Paton, Social Media Team Lead, Monsanto
Ongoing List of Social Media Researchers and Social Media Product Managers
It’s become evident there are other roles within large enterprises that focus on Social Computing, in fact, these folks are researchers, analyzing online behavior or creating specs for future products. Expect large enterprise software companies to offer these features in their product suites in the coming future.
Key differentiator for this group? They are researching or building social media products that will be brought to market.
Jonathan Grudin, Principal Researcher, focused on the adoption of emerging (social computing) at Microsoft Marc Davis, Social Media Guru, Yahoo! Corporation Kingsley Joseph, Sr. Manager, Successforce.com & IdeaExchange, SalesForce Jamie Greenly, Product Line Director Salesforce Ideas at Salesforce.com Lawrence Liu, Senior Technical Product Manager for Social Computing, Microsoft SharePoint Frank Gruber, Principal Product Manager for AOL in the social networking & platforms group, AOL
Alan Lepofsky, Senior Strategist at Socialtext Filiberto Selvas, Social Media Strategy Director at Avenue A Razorfish Marty Collins, Sr Product Marketing Manager, Social Media Strategist Windows/Windows Live, Microsoft Matthias Zeller, Group Product Manager, Project Genesis, Adobe Systems Moz Hussain, Director of Product Management, Unified Communications Group, Microsoft Corporation Suzanne Minassian, Product Manager for IBM Lotus Connections, IBM Steven Tedjamulia, Sr. Business Product Manager at Vignette Corporation Dan Truax, General Manager for the Microsoft Server and Tools Online (STO) group, Microsoft Dick Costolo, Social Media, Google
I’ve kick started this list with a few that I know, please be detailed in the comments, as I’ll be reviewing to ensure accuracy. If you’re seeking a job, or wanting to hire folks, start with my “on the move” series of posts. Also see the New PR Wiki list of CEO blog. Shel Israel’s Global Survey of interviews on text and video have stories of many of these folks. Mario Sundar has a list of community mangers of all industries and sizes. Connie Benson left this list of community managers on twitter.
What and How to Submit
First, read the requirements stated above. Then submit Name, Title, Company, Which category (see descriptions), URL to bio that describes body of work. I prefer a link to your LinkedIn account that shows your role, as well as description of social media program or project.
If you’re shy, send me an email at firstname.lastname@example.org, subject line should be “social media role” (I get hundreds of emails every day)
Update June 24: Bear with me, this is a major undertaking and I’m reviewing each entry. I also found quite a few comments being withheld by wordpress, I approved the ones I could find (using keywords to filter 25,000 spam comments). Please, carefully read the requirements before submitting, some I cannot add due to volume. If you wanted to create a list for SMB or internal folks, I’m happy to link to it.
Also, someone I respect suggested that this list is ‘outing’ those that may not want to be bombarded by vendors, most of these are submissions, and all records are public and found on LinkedIn. The kickoff list was a handful of people that were cited in public reports, who blog, or were in books. If you don’t want you name on here, simple email me and I’ll have it removed.
July 30th: Over a month since I started this list, it continues to grow and grow. I think we’ve gotten past the major influx, and now just a trickle of users are being added.