Calacanis’s “Web 3.0” was right?

Jason Calacanis was laughed off the blogosphere for his definition of Web 3.0:

“Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform.”

The folks at Google may have Been listening as today they launched Knol.

“Our goal is to encourage people who know a particular subject to write an authoritative article about it.”


“Knols will include strong community tools. People will be able to submit comments, questions, edits, additional content, and so on. Anyone will be able to rate a knol or write a review of it. Knols will also include references and links to additional information”

By chance Jason’s definition completely matches what Google (his competitor now) just launched. Because this is a Google product, could we expect search results to favor Google products that are correctly optimized to be found over Mahalo or Wikipedia?

Either way, this is a great business opportunity for Google, ‘you contribute content, we make you famous, and we can deliver ads’. I also think SEO and SMO firms will get in on the action, when it comes to Google rankings, search results and advertising, there’s already a booming industry here.