The Difficult Balance in Writing a Career Blog

This blog you’re reading “Web Strategy by Jeremiah” is a career blog. It’s not a corporate blog (if there is such thing), it’s not a business blog, and it’s not a personal blog. It’s really a combination of all of the above.

Tonight at the August Capital (A popular VC firm on Sand Hill road) I approached a CEO (you’d know his website if I said it)who has read my blog, and left a comment here or there. I really respect his opinion. He hasn’t left a comment in a while, and asked him “Did I lose you? Did you unsubscribe, I haven’t seen comments from you in a while”. He replied, I haven’t lost him, but then he hesitated for a great deal of time before telling me honest feedback, which I insisted he give (and you too).

He told me my blog has improved recently, as I’ve become more of an “Independent Voice”. You see, part of why I’m hired in these positions is because of this blog, it helps further my personal brand and my employers. I don’t have a personal blog where I only talk about my side interests, it all comes together on one. So sometimes it’s really hard to be objective about my job (which often interests me) and not promote it on my blog. He was gentle in his communications, but he pretty much was suggesting I was pimping my employer too much.

[The Career Blog is a unique property, it’s a mixture of work, personal, yet all passion. It travels from one job to the next, and can be one of the attractions for clients, employers, and partners. Balancing the needs of those many constituents is a challenge.

Allen Stern, pointed out that there’s “A lot of advertising on my blog” and I’ll agree, he’s right. I’ve “pimped” (his words) all of my employers using this blog, and that’s the reality of it. I also give away a lot of how to information in my web strategy posts, and sometimes this could bother my employers.

What’s really going to be interesting, is that I’m the first blogger to become an analyst (that I know of). Traditionally, analyst firms keep knowledge close to them, and don’t share them in a public forum. In fact, some analyst firms restrict or limit analysts from blogging, or lock them up for paying clients. Don’t worry, I was hired for this next job because of my blog, and in my agreement, I will continue to blog, they are savvy.

It’s a hard line to balance, tipping between myself, readers, and employers, but I’ll get the hang of it.

Who do you think does a good job of writing a great career blog?