Google results are crap, but we use them anyways.
Many people are trying to game Google. In fact there’s a whole industry called Search Engine Optimization that focuses on doing this, many of them I know personally.
Here’s two reasons why Google Search results suck:
Google Results return most Popular
The problem with Google search results is that it returns the most “Popular” content, which doesn’t mean it’s always the “Right” content.
For example, Scoble often tells folks he’s “The number one Robert on Google”, yet there are Roberts that are more well known than him, such as Robert Redford or Robert Dinero.
Google yields content only on Web
This leads to problem two: Google delivers the most popular webpages or sites that exist on the internet, and it you’re not on the internet, do you matter? The problem is, Robert Redford and Robert Dinero have a stronger precence on the silver screen and TV than they do on the internet.
So what will happen? How will we evolve? Boss John Furrier suggests that we look at social networks, communities, and those we trust to find information. I’ll bet part of the answer is there.