Top 10 Viral Video Advertisements

Viral videos, the craze of internet advertisers and online media groups. If any agency ever promises you they can deliver this, they’re lying to you, as the elements need to be just right. I’m a big believer in community marketing as opposed to ‘viral marketing’ I’d rather build a thriving communigy of customers, users, partners, and employees than risk all my resources on the potential to get a one hit wonder. In any case, here’s a great list of the top 10 viral videos. I’ve embedded them below for your ease. NIKE “This clip is one of the all time greatest virals ever, with more than 50 million views globally. Featuring world famous soccer star Ronaldinho hitting the crossbar no … Continue readingTop 10 Viral Video Advertisements

Singapore’s social media celebrity visits Silicon Valley

It’s great to meet the community of social media folks from around the globe. Mr Brown (a child hood name that stuck with him) is in town here in Silicon Valley. He was attending a few conferences and is doing some footage for his video blog travel show. He was a gracious host to me while I was in Singapore one night, so I was happy to show him around. I introduced Singapore’s biggest blogger to one America’s top bloggers (video below) and we headed to Palo Alto for lunch (pics). While Robert and Rocky were showing him Facebook, we realized we couldn’t access the site, it was down, Facebook says it wasn’t compromised. On the return trip back, we … Continue readingSingapore’s social media celebrity visits Silicon Valley

Homepage Analysis: AOL borrows Yahoo’s Homepage Design

AOL has announced their new homepage design, it looks strangely familiar to Yahoo’s. Here’s the feature list. Let’s compare using the same techniques I did for the top ten blogs(well they are more like magazines and top personal tech blogs. Yahoo’s homepage AOL’s new homepage These look pretty simliar, what do the rest of you think? Have you seen my comparison of Google, Yahoo, MSN, and AOL? Take a look.

The need to centralize a brand in a decentralized world

I’m starting to see this new type of tool and concept emerge as content gets created and distributed into many small and large buckets Situation Users are creating content, and often uploading, sharing, or producing to a wide variety of sites: social networks, image sites, movie sites, communication tools, blog software, forum software, etc. They are creating and consuming data on mobile devices, home computers and networks, work networks, and in public spaces. For the corporate brand, this means that media, text, voices, and opinions about a company are spread all across the wide web. Problem Information, data, and profiles are scattered around the web, and on different networks. While one person can be involved in many conversations around the … Continue readingThe need to centralize a brand in a decentralized world

Evolution of Social Media in Corporations and what they should know

I answer these questions very frequently, and I encourage our customers to read my blog, here’s an attempt in mass education. What every corporation should know by the end of 2007: 1) What is social media, and how does it impact their company 2) Social Media is here to stay, it’s not going anywhere, look at the next generation or workers, they are highly connected 3) You’re not in control: Let go/give away to gain more (Update: this really works) 4) Social Media is an overlay for all marketing and announcement activities 5) Some companies are appointing official roles (Community Manager, or Evangelist) to be on point. 6) Start measuring from the start of the program, be flexible with it … Continue readingEvolution of Social Media in Corporations and what they should know

Steve Rubel evolves his strategy to MicroMedia

Steve Rubel and I exchanged emails early this morning. I asked him for his thought on how MicroMedia was taking hold. If you remember, Rubel was one of the fanatics of Twitter when it first hit the scene. What’s really intersting is that Steve is modyfing the strategy on his blog, he’s going to be changing his strategy to accomdiate how media is evolving (well at least this month). Here’s how Steve is evolving: “So, net net, what does this mean? Well, by posting less on Micro Persuasion I actually am able to give you more. I am freed of the need to write here daily. This means when I do post on this site it is more substantive and … Continue readingSteve Rubel evolves his strategy to MicroMedia

What to look for in a Search Engine Optimization Company

The following is live blogging while listening to the the Best Promo Show radio show. John Meloche and Jim Turner on a live Talk Radio Show deidicated to Marketing and Making Money on the Internet it’s called The Best Promo Sohw They’ve giving a series of questions to ask an SEO you plan to hire, be a savvy and armed consumer and know what to look for. Question to ask SEOs during interview process: How long have you been in business?If someone tells you they’ve been doing it for 10 years, likely it didn’t exist then. So they may be a fraud What is your background? Do you have a background in marketing or sales? Do you have long terms … Continue readingWhat to look for in a Search Engine Optimization Company

Web Strategy Reading: July 30th, 2007

What I’ve been reading, I recommend you read up. Budgets: 2008 is year of Corporate Social Media Over 90% of marketing departments are planning to incorporate a social media campaign. Online Video: 57% of internet users have watched videos online and most of them share what they find with others Numbers and traffic of the top social voting and tagging sites If you’re going to be submitting content to these sites, and only have limited time, here’s the ones that matter the most. Top down and Bottom up creation Twitter is the voice of the planet, see it visualized on this 3D globe Interactive Marketing: Kraft launches U Starvin campaign Has elements of the will it blend campaign. The Blog … Continue readingWeb Strategy Reading: July 30th, 2007

Events this week

I’m asked frequently by friends, clients, and others to invite them to events, perhaps the easiest way is for me to just publish them here on my blog. I recommend using as the best way to find out what events are going on, and more importantly, find out which one of your trusted friends are attending: Tonight is a blogger dinner with Hugh and Loic in SF, I probally will not make it Tuesday Mr Brown is going to swing by, he’s the top podcaster and blogger in Singapore. Wednesday I’m going to be interviewed on a Hawaiian radio station, more news on that to come, Then Lunch 2.0 at Facebook, I’ll be going early to avoid the horrendous … Continue readingEvents this week