Nearly every corporation outsources design, development, SEO, measurement, or production of a website to an outsourced firm, it’s just too costly to have highly specialized roles for a web site on a full-time basis.
Rene Dechamps Otamendi and Aurelie Pols, from OX2, in Belgium, discuss what to look for in a full-service agency and how to maximize their value. Learn how to measure success, how to deploy this virtual partner for your web strategy.
I was able to interview them at the recent eMetrics conference in San Francisco. If you’re new to my show, it’s a “Video White Paper for Web Strategists”. You can learn more about my show, feel free to add any comments or suggestions.