I’m headed to the Emetrics conference in SF, Jim Sterne granted me a media pass, and I’ll be video interviewing key individuals (I’ve already interviewed some of the keynote speakers). A report was released today by Stone Temple Consulting which provides some interim industry analysis on which of the Analytics Suites. It reviews Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, WebSideStory HBX Analytics, and WebTrends.
Which one is best for you? Well I like Avinash’s answer in my video interview, go for the free ones first.
Web Analytics? I hate the term, I think we should call it Web Measurement, as there are qualitative things that sometimes can never be accurately measured (or would take too long to figure out). Speaking of which, a white paper I’ve been co-writing with Matt Toll of Factiva Dow Jones should be published soon, look for that, I interviewed him recently too.