Video Interview: Ben Edwards, Social Media Practice Leader at IBM

Ben Edwards is an evangelist that I respect. He’s at IBM (a PodTech client) and been involved from the early days in helping to progress communications forward.

We talked about what it was like to help a culture open up using communication tools to reach customers. When I was building out my Social Media programs at my recent corporate employer, I often use IBM as a model for a large company that is progressive with communication.

Last week, I had the opportunity and privilege to speak with Ben on a panel on Business Bloggging. I was able to get a few minutes away and interview him regarding IBM’s social media strategies. They’ve deployed blogs, wikis, forums, events, and even have a few islands in SecondLife.

If you’re reading this in a feedreader, you can access the video directly by going to the PodTech site.

I’m starting to take my video camera with me to different tech events to interview folks, although IBM is a client of PodTech, this video was not paid for by IBM.


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