Web Advertising: Promo Bait

Andy has reported that Yahoo will be giving away free coffee for those that set their browser homepage to Yahoo.com. I realize this is part of a larger campaign for Yahoo to take back mindshare (or earn what’s rightfully theirs) as the portal wars continue to heat up.

I question if using bait to encourage folks to switch to their homepage will result in long term effects, or just short term buzz. Some may argue they’d rather have improved features rather than a free cup of coffee.

Either way, the awareness for Yahoo should be great.

Edit: OUCH.  Read what happened, and What Scoble says, he may be right.